Pokémon Center Reveals 2026 30th-Anniversary Exclusive Merch—Limited-Edition Plush, TCG Cards & Apparel Drop Today

Pokémon Day 2026 is only hours away, and the official Pokémon Center has kicked the celebration into high gear with a wave of limited-edition drops, strategic pop-ups, and a brand-new destination that’s turning the heads of collectors and travelers alike. 30th Anniversary Collection sells out in minutes The headline launch is the Pokémon Center 30th Collection, a holographic-themed range of hoodies, pins, playmats, and TCG accessories that went live this week—complete with a free sticker sheet for early shoppers. Early inventory reports show popular sizes of the black anniversary sweatshirt disappearing in under 15 minutes, echoing last year’s Van Gogh crossover frenzy. Japan reveals plushes, camping gear, and retro snacks Domestic fans aren’t the only ones cashing in. The flagship Pokémon Center Tokyo has unveiled plush Pikachu cushions, logo ramen bowls, enamel charms, and even branded lanterns designed for outdoor trainers, all timed to land on shelves by February 27. Overseas shoppers can expect an online lottery for select items later this spring. EUIC pop-up: comic-book chic for competitive players Competitive trainers heading to London for the 2026 Europe International Championships can score an exclusive comic-book-style capsule—think cel-shaded hoodies, playmats, and enamel pins—available only at the on-site Pokémon Center pop-up. Quantities are capped, so attendees are already planning overnight queues. Merch meets tourism: PokéPark Kanto drives travel surge Fueling the trend even further, Pokémon Company’s first permanent outdoor theme park, PokéPark Kanto, officially opens on February 5 inside Tokyo’s Yomiuriland. The initial ticket lottery sold out in 48 hours, prompting a second drawing that went live this morning. Travel agencies report a 62 percent spike in March hotel searches containing the phrases “Pokémon Center Tokyo” and “PokéPark tickets,” suggesting fans plan to pair merch hunts with their theme-park pilgrimage. SEO takeaway From the 30th Anniversary Collection and EUIC exclusives to PokéPark-ready gear, “Pokémon Center” is the keyword to watch this week. Expect restock alerts, unboxing videos, and resale prices to climb as Pokémon Day 2026 unfolds.