McDonald’s Brings Back 50¢ Double Cheeseburgers — Here’s How to Snag the Deal

McDonald’s fans have a mouth-watering reason to open the Golden Arches app this week: on Thursday, September 18, 2025—National Cheeseburger Day—the chain is dropping the price of its Double Cheeseburger to just 50 cents at participating U.S. restaurants. The one-day mobile-order promotion aims to lure value-seekers back to the brand as inflation-weary diners hunt for wallet-friendly meals. How to get the 50-cent Double Cheeseburger • Download or open the McDonald’s app and sign in to your MyMcDonald’s Rewards account. • Look for the “National Cheeseburger Day” offer in the Deals tab on Sept. 18. • Add one Double Cheeseburger to your mobile order; the price will automatically adjust to $0.50 before checkout. • Place the order and pick it up in-store, curbside, drive-thru, or via table service (methods vary by location). The offer is limited to one burger per customer and cannot be combined with other mobile deals. Why McDonald’s is leaning into deep discounts The 50-cent Double Cheeseburger follows a summer of “value wars” among quick-service rivals. Wendy’s, Burger King, and Sonic have all rolled out $1–$3 menu items to combat shrinking traffic. By tying the half-dollar price to a food-centric holiday and making it app-only, McDonald’s nudges customers to download its digital platform—data the company uses to personalize future coupons and boost order frequency. What a Double Cheeseburger normally costs Depending on region, a Double Cheeseburger typically runs $2.79–$3.29, meaning Thursday’s deal slashes the price by roughly 80–85%. Pair it with a $1 any-size soft drink, and lunch still comes in under two bucks—rare in 2025. Tips to maximize the deal • Order ahead during off-peak hours to avoid drive-thru bottlenecks. • Use accumulated MyMcDonald’s points to tack on free fries or a sundae. • Check for localized add-on promotions; some franchisees bundle small fries for an extra dollar. • Set a calendar reminder: the offer disappears from the app at 11:59 p.m. local time on Sept. 18. Bottom line Whether you crave a nostalgic two-patty classic or just want a 50-cent dinner hack, Thursday’s National Cheeseburger Day promotion offers one of the lowest prices McDonald’s has advertised in years. Download the app, claim the digital coupon, and sink your teeth into a Double Cheeseburger that costs less than a city parking meter swipe.