Kim Kardashian’s SKIMS Is Exploding Online—Why Everyone’s Buying the Viral Shapewear Right Now

H1: Skims Signals Next Growth Phase as IPO Rumors Swirl H2: Shapewear Phenomenon Turns Billion-Dollar Powerhouse Barely five years after launch, Kim Kardashian’s Skims has morphed from a niche shapewear line into a $4 billion brand that spans lingerie, loungewear, swim and men’s basics. Industry analysts estimate 2025 revenue could top $1 billion, putting Skims in the same league as legacy intimates labels decades its senior. H2: IPO Timing—Sooner or Later? Multiple reports claim Skims is “eyeing an IPO as early as 2025,” though insiders caution that filing paperwork is not imminent. Co-founder and CEO Jens Grede recently told TechCrunch the company will go public only when “conditions are right,” stressing profitability and international scale as prerequisites. H2: What Makes Skims So Search-Friendly Right Now • Celebrity equity: Kardashian’s 364 million-strong Instagram following delivers instant product virality. • Inclusive sizing & skin-tone palette: offerings range XXS–5X in nine neutral shades, resonating with underserved shoppers. • Category expansion: Men’s tees and briefs dropped last quarter; adaptive shapewear for people with limited mobility debuts this fall. • Global roll-out: Flagship pop-ups in London, Dubai and Tokyo are priming overseas audiences ahead of a potential listing. H3: Competitive Edge Skims’ direct-to-consumer model keeps margins north of 35 %, enabling fast iteration on viral styles while undercutting rivals on price. Wholesale partnerships with Nordstrom and Selfridges act as physical showrooms that convert online sales, a hybrid strategy analysts call “clicks-to-bricks.” H2: Key Metrics Investors Will Watch • Trailing-12-month revenue growth: 38 % • Repeat purchase rate: 29 % within 90 days of first order • International share: 22 %, projected to hit 35 % by 2026 • Net promoter score: 72, outpacing category average of 41 H2: Roadblocks Ahead Supply-chain resilience remains a concern: fabric shortages delayed spring collections by six weeks. Sustainability advocates are pressuring Skims to disclose detailed ESG targets before any IPO filing. H2: Bottom Line Search interest in “Skims IPO,” “Skims men’s line” and “Skims valuation” is spiking as the brand enters its next act. Whether Wall Street gets a slice in 2025 or later, Skims’ blend of celebrity cachet, inclusive design and data-driven retail keeps it firmly on the radar of both consumers and investors.