Hawaiian Airlines’ Surprise Fare Sale: Unlock $99 Flights & New Island Routes Today

Hawaiian Airlines is at a pivotal moment this week as three major developments converge: the phase-out of its standalone HawaiianMiles program, the unveiling of a new trans-Pacific route, and renewed industry recognition just as the carrier edges closer to integration with Alaska Airlines. Loyalty shift hits its deadline Today, Sept. 26, is the final day for members to make changes before HawaiianMiles balances are frozen and automatically migrated to Atmos Rewards, the unified program being rolled out with Alaska Airlines on Oct. 1. Travelers who fail to link accounts or redeem expiring vouchers now face a brief blackout period while the databases merge. Atmos promises dynamic redemption across both airlines’ networks and a combined elite-status ladder—key incentives designed to keep Hawaii-bound flyers from defecting to the “Big 3” U.S. carriers. Atmos for Business debuts Corporate clients are getting a first taste of the partnership through Atmos for Business, a revamped portal that consolidates negotiated fares, reporting tools and point pooling for small and midsize enterprises. The platform arrives as leisure demand softens after the summer peak, giving Hawaiian Airlines new ammunition to court higher-yield business traffic on long-haul routes from Honolulu and Seattle. New Seattle–Seoul service expands Pacific footprint Route expansion hasn’t stopped during the merger process. Earlier this month Hawaiian Airlines launched four-times-weekly nonstop flights between Seattle–Tacoma International Airport (SEA) and Seoul Incheon (ICN), its first Korea service originating outside Hawaii. The move taps into strong VFR (visiting-friends-and-relatives) traffic among the Pacific Northwest’s Korean-American community while positioning SEA as a secondary hub for joint Alaska-Hawaiian connectivity to Asia. Industry plaudits amid leadership churn Despite the operational shake-ups, Hawaiian Airlines and Alaska Airlines were both elevated to APEX Five-Star Major Airline status for 2025, signaling consistency in cabin comfort, Wi-Fi rollout and on-time performance during the transition year. The accolade comes weeks after a surprise leadership change that saw Joe Sprague exit the CEO role, stirring speculation about who will guide the combined carrier through full integration next year. What travelers should know now • Check your HawaiianMiles account today; activity will be locked after 11:59 p.m. HST. • Download the updated mobile app on Oct. 1 to see your new Atmos Rewards balance and elite status. • Introductory fares on Seattle–Seoul start at $499 one-way in Main Cabin and $1,799 in lie-flat Business, bookable through Oct. 5. • Expect incremental branding changes—aircraft repainting and lounge signage—beginning in Q4 2025, but no immediate changes to onboard service or Hawaii-to-mainland schedules. Bottom line With loyalty accounts migrating, a high-profile new route in the Pacific and fresh accolades bolstering its brand, Hawaiian Airlines is leveraging merger momentum to keep passengers engaged. Act now to protect your miles, scout discounted trans-Pacific fares, and watch for more network announcements as Alaska-Hawaiian integration accelerates through the rest of 2025.