Who Is Ejae? Viral Phenomenon Explained and Why Everyone Is Talking About It

South Korean-American singer-songwriter EJAE is enjoying a breakout moment that is propelling her name up real-time search charts worldwide. Over the weekend the Los Angeles–based artist teased a brand-new single mere hours after a surprise cameo on NBC’s Saturday Night Live, where she appeared during host Bad Bunny’s monologue alongside her K-Pop Demon Hunters co-vocalists Audrey Nuna and Rei Ami. Why everyone is Googling EJAE 1. K-Pop Demon Hunters soundtrack success – EJAE’s powerhouse vocals as Rumi on Netflix’s animated hit pushed the song “Golden” to No. 1 on Billboard’s Global 200 last month. 2. Viral social media clips – Fan edits of her SNL entrance hit five million TikTok views in 24 hours, tripling searches for her stage name overnight. 3. Upcoming late-night debut – The trio is slated to perform on The Tonight Show Starring Jimmy Fallon next week, fueling fresh anticipation. New single on the way Minutes after leaving Studio 8H, EJAE dropped a cryptic X/Instagram reel with the caption “#EJAE3 : 10.25.25” and a 12-second audio preview featuring layered choral harmonies and trap drums. Her label, Starwave, subsequently confirmed to radio outlets that the as-yet-untitled track will serve as the lead single for a solo EP arriving early 2026. Industry insiders note that hit-makers Ian Eisendrath and Korean production duo 24 & Ido—both credited on “Golden”—are again on board, hinting at another cross-genre banger designed for both K-pop and Western playlists. From songwriter to spotlight Although new to many casual listeners, EJAE has long been respected behind the scenes. She has penned cuts for Red Velvet, TWICE, Le Sserafim and Aespa, amassing more than 1 billion collective Spotify streams. Grammy.com recently dubbed her “the idol’s idol,” praising her knack for blending Korean melodic sensibilities with U.S. R&B toplines. That versatility explains how “Golden” resonated equally with K-pop fans, animation audiences and Latin pop followers introduced to her via Bad Bunny. Cultural crossover power EJAE’s ascent reflects a broader trend of multilingual, multi-platform artists breaking old category walls. In K-Pop Demon Hunters she voice-acts in English but sings in a mix of Korean and English, mirroring the global fanbase now driving engagement. Music analyst Kim Se-hoon notes, “EJAE is positioned to be 2025’s next global female solo breakthrough, following the trajectory of artists like BIBI and NewJeans’ Danielle.” SEO-friendly facts at a glance • Full name: Kim Eun-jae (EJAE) • Latest viral moment: Surprise SNL cameo, Oct 5 2025 • Upcoming release: Lead single from third EP, Oct 25 2025 • Signature hit: “Golden” (Billboard Global 200 No. 1) • Notable credits: Red Velvet “Feel My Rhythm,” TWICE “Talk that Talk,” Aespa “Savage” What’s next Starwave has opened pre-save links on Spotify and Apple Music, and merchandise bundles featuring handwritten lyric postcards sold out within two hours of launch. Meanwhile, Netflix is preparing a deluxe K-Pop Demon Hunters soundtrack reissue, rumored to include EJAE’s upcoming single plus new remixes. Expect fresh chart movement as late-night TV exposure, TikTok dance challenges and playlist placements converge. Bottom line Whether you discovered her through an animated sword-wielding idol or a now-viral SNL walk-on, EJAE is poised to dominate fall release schedules and year-end “ones to watch” lists. Keep October 25 circled; the internet certainly will.