Truth Social Explodes in Popularity After Latest Feature Rollout—Here’s How to Join Before Everyone Else

Truth Social, the Trump-backed social network, is making waves again after announcing a partnership with Crypto.com that will let its tens of millions of users place real-money bets on everything from U.S. elections to next month’s Fed decision. According to a joint statement, the feature—slated to roll out in beta before the end of the year—will turn Truth Social into the first major social-media platform to integrate on-chain prediction markets at scale, giving users the ability to wager with either U.S. dollars or popular stablecoins. The timing is significant. Trump Media & Technology Group (TMTG), Truth Social’s parent company, has been angling for new revenue streams after several SEC filings showed the firm burning cash to maintain its cloud infrastructure. Executives say the wagering product could generate “eight-figure annual revenue” through transaction fees and a profit-sharing agreement with Crypto.com. Early mock-ups reviewed by beta testers show odds for the 2026 midterms, headline inflation in December and even the outcome of the next Apple keynote. Industry analysts note that the feature could turbo-charge user engagement—but also invite heightened regulatory scrutiny. Prediction markets that involve U.S. political events fall under a murky patchwork of CFTC gambling rules and state-by-state gaming laws. TMTG says it is “engaged in active dialogue with federal regulators” and has geo-blocking contingencies for jurisdictions where online wagering is restricted. The product announcement caps a frenetic week for the platform. On Tuesday, former President Donald Trump used Truth Social to threaten a freeze on SNAP food-assistance benefits unless Congress ended the government shutdown, a post that quickly dominated cable news chyrons and drew 3.8 million interactions in under 24 hours. The viral moment underscored Truth Social’s unique position as both a direct communication channel for Trump and an increasingly competitive alternative to X (formerly Twitter) for conservative influencers. Data from mobile-app intelligence firm SensorTower show that Truth Social’s weekly active users jumped 19 % in October, its fastest growth since Q1 2024. Marketing emails obtained by reporters reveal that TMTG has been courting creators with a 100 % ad-revenue share for their first 90 days—double the rate offered by X’s creator-ads program. Still, challenges remain. Google reinstated Truth Social in Play Store search results only last spring after the company implemented new moderation tools that automatically blur violent or graphic content. Advertisers remain skittish: media-buying giant GroupM continues to label the platform a “high-risk environment” in its brand-safety index. To reassure marketers, TMTG says it will debut an AI-powered content-rating system next quarter and open its first New York brand-partnerships office. For users, the immediate draw is the forthcoming “Predict” tab, which will live in the main navigation bar next to “Truths” and “Notifications.” Sources close to the project say launch partners include DraftKings, Chainlink and polling start-up Verity. Gamification badges—such as “Oracle” for a 60 % hit rate—aim to keep participants coming back daily, while an in-app leaderboard will showcase top performers. “If you can comment on a post, you can place a micro-wager,” one engineer noted in a development livestream. Whether the experiment turns Truth Social into a profitable social-media outlier or another cautionary tale in the volatile world of prediction markets will depend on execution—and regulators. For now, the buzz is tangible, search interest is spiking, and rivals are watching closely as Truth Social tries to rewrite the playbook on monetizing online engagement in 2025.