Telemundo arrasa hoy en tendencias: lo que necesitas saber ahora mismo (Telemundo Dominates Today’s Trends: What You Need to Know Right Now)

Telemundo doubles down on live content, streaming, and sports as it unveils its 2025-26 season slate Telemundo is wagering that immediacy and multi-platform reach are the winning formula for U.S. Hispanic audiences. At its recent 2025-26 Upfront presentation, the NBCUniversal-owned network announced a schedule anchored by more than 5,000 hours of live programming—about 70 % of its entire lineup—alongside an aggressive push into free ad-supported streaming and big-ticket sports rights. Live, live, live: Noticias and entertainment get supersized • Noticias Telemundo will expand its flagship evening newscast to 90 minutes and add a late-night edition, ensuring Spanish-language coverage from dawn to close. • Daytime staple “Hoy Día” gains a third hour, leaning into lifestyle and service journalism. • Weekend scripted reality franchise “La Casa de los Famosos” returns with twice-weekly live galas, capitalizing on record-high social engagement. Sports power play: FAST channel and FIFA World Cup 2026 Building on its exclusive Spanish-language rights to the 2026 FIFA World Cup, the company will launch “Telemundo Deportes,” a 24/7 FAST channel available on Peacock, Samsung TV Plus, Roku and Pluto TV. The ad-supported feed will feature World Cup qualifiers, Liga MX highlights, and behind-the-scenes docuseries designed to court bilingual cord-cutters. Streaming everywhere Latinos watch Executives emphasized a “one-content, many-platforms” strategy. All primetime series will debut day-and-date on Peacock, while short-form clips will populate Snapchat and TikTok to funnel Gen Z viewers back to full episodes. Ratings momentum in key markets The network’s commitment is already paying off locally. Telemundo 52 (KVEA) just closed May sweeps as the #1 station in Los Angeles at 6 p.m.—beating all English-language competitors among adults 18-49 and 25-54—while also topping total-day delivery across demos. Similar gains were logged in Miami, Houston and Phoenix, reinforcing the ad sales pitch that Spanish-dominant viewers remain a growth engine even in the peak-streaming era. Original dramas tap global Latin talent Scripted highlights include: • “Pasión Patria,” a historical romance set during Mexico’s independence movement, starring Ana Brenda Contreras and Arap Bethke. • “Código 17,” a police procedural created by Amazon’s “Sin Huellas” showrunner Gema R. Nevárez. • A third season of the Emmy-winning true-crime anthology “El Crimen del Siglo,” this year examining the 1994 murder of Mexican presidential hopeful Luis Donaldo Colosio. Why it matters for marketers With U.S. Census data projecting Hispanics to account for 78 % of all new TV households this decade, Telemundo’s live-first footprint gives advertisers real-time reach at national and local levels. The network also offers first-party data integrations via the NBCUnified platform, enabling addressable ads across linear, streaming and mobile. Key SEO takeaways • Telemundo 2025 upfront highlights: 5,000 hours of live TV, new FAST sports channel, expanded news block. • FIFA World Cup 2026 on Telemundo: exclusive Spanish-language home in the U.S. • Telemundo 52 Los Angeles ratings: #1 station in May 2025 sweep. • New Telemundo series: Pasión Patria, Código 17, El Crimen del Siglo S3. As competition for Latino viewers intensifies, Telemundo is positioning itself as the always-on, everywhere brand—ready to deliver breaking news, blockbuster fútbol, and binge-worthy dramas to the fastest-growing audience in American media.