Sydney Sweeney Breaks the Internet: Why the ‘Euphoria’ Star’s Latest Project Has Everyone Talking

Updated May 29, 2025 Lead Euphoria star Sydney Sweeney has once again electrified social media, this time by bottling her bathwater—literally—and turning it into a limited-edition soap with grooming brand Dr. Squatch. The eyebrow-raising launch has sent search volume for the actress soaring as fans scramble to secure a bar of “Sydney’s Bathwater Bliss.” A Bathwater Business Move Dr. Squatch announced the collaboration hours after Sweeney teased it on Instagram, confirming that the soap “contains water from the actress’s actual bath” and will be sold in a numbered run while supplies last. Each bar arrives in eco-friendly packaging stamped with Sweeney’s signature, further positioning the 27-year-old as a marketing chameleon able to pivot from red-carpet glamour to tongue-in-cheek self-parody. Fan Frenzy and Limited Stock Within minutes of the drop, the Dr. Squatch site experienced wait-list queues topping 45,000 users, echoing past internet frenzies over celebrity collectibles. Resale listings have already appeared on secondary marketplaces at triple the $24 retail price, highlighting demand for the novelty item and underscoring Sweeney’s influence with Gen Z buyers. Euphoria Season 3: “Craziest Yet” While her soap stunt hogged headlines, Sweeney also offered a tantalizing update on HBO’s Euphoria. Speaking at a Los Angeles panel, she revealed that season 3 is “the craziest we’ve ever filmed,” promising darker storylines and expanded screen time for her character, Cassie Howard. Production is underway, and insiders hint at an early 2026 premiere window. Cannes Deals and a Crowded Slate Fresh from the Croisette, the actress secured international distribution for two upcoming projects: the psychological thriller “Immaculate” and an untitled romantic comedy with Jennifer Lawrence, both of which commanded seven-figure deals at the Cannes market. Coupled with filming on Marvel’s Madame Web spinoff “Silk,” Sweeney’s calendar remains packed through 2026. Why Sydney Sweeney Keeps Winning Headlines From viral marketing gambits to prestige festival buzz, Sweeney understands the modern celebrity playbook: stay unpredictable, engage fans directly, and bridge the gap between internet culture and traditional Hollywood. Whether she’s bottling bathwater or clinching Cannes deals, the actress continues to dominate search results—and the conversation.