Super Bowl 2026: Date, Kickoff Time, Halftime Show & How to Watch Live

The NFL has officially set Sunday, February 8, 2026 as the date for Super Bowl LX, bringing the league’s biggest spectacle back to Levi’s Stadium in Santa Clara, California for the first time since Super Bowl 50. Anticipation is already surging across the Bay Area as fans lock in travel plans, hotels and the increasingly scarce ticket-and-hospitality packages released this week by On Location, the NFL’s exclusive partner for premium seating. Early demand suggests the 49ers’ home field could set new attendance-adjacent spending records, with Silicon Valley tech conferences and corporate events clustering around Super Bowl Week to capitalize on the influx of visitors. Kickoff for Super Bowl 2026 is scheduled for 3:40 p.m. PT (6:40 p.m. ET), and NBC will carry the national broadcast while Peacock provides the official live-stream, giving cord-cutters a seamless way to watch every play in 4K. International rights have also expanded: Sky Sports will air the game in the U.K., DAZN will stream it across Europe and Japan, and Mexico will receive a dedicated TelevisaUnivision feed. Bad Bunny headlines the Apple Music Super Bowl LX Halftime Show, marking the first time a Spanish-language solo artist leads the mid-game spectacle. The three-time Grammy winner is rumored to be planning an all-star Latin pop medley featuring surprise guests; his teaser trailer alone racked up 50 million views in 48 hours, signaling a potential halftime ratings boom. Beyond the game, the Bay Area Host Committee has mapped out more than 200 officially sanctioned events: • Opening Night at Chase Center (Feb 2) will showcase player interviews, live DJ sets and interactive VR drills. • “Taste of the Bay,” a three-day food festival at San Francisco’s Pier 27, will spotlight Michelin-starred chefs alongside local food-truck favorites. • The NFL Experience presented by Visa returns to the Moscone Center with augmented-reality quarterback challenges and memorabilia from every past Super Bowl champion. Transportation officials urge visitors to rely on Caltrain and VTA light-rail lines servicing Levi’s Stadium, as parking passes are limited and surge pricing is expected to spike on rideshare apps. Meanwhile, hotel occupancy from San Jose to Oakland has already surpassed 80 percent, with average nightly rates trending 40 percent higher than last year’s Pro Bowl weekend. Key searches indicate fans still want to know “how to buy Super Bowl 2026 tickets,” “Super Bowl LX halftime show time,” and “best hotels near Levi’s Stadium.” Industry analysts advise bookmarking the NFL Ticket Exchange for late-released seats and setting fare alerts for flights into San Jose (SJC) and San Francisco (SFO). Whether you’re traveling to Santa Clara or streaming from home, Super Bowl LX promises a blend of high-stakes football, global music flair and tech-forward fan experiences that reflect the Bay Area’s innovation culture. Keep this page saved for continuous updates on kickoff schedule changes, performer announcements and last-minute ticket drops as February 8, 2026 draws closer.