Spotify Is Raising Prices in 2025—Full List of New Subscription Costs and What You Can Do

Spotify’s latest price increase: what’s changing, why it matters, and how to keep your bill in check Spotify has confirmed a fresh round of price hikes that will take effect in September 2025 for Premium subscribers outside the United States. The Individual tier will rise from €10.99 to €11.99 per month in dozens of markets across Europe, Africa, the Middle East, South Asia, Latin America and the Asia-Pacific region, representing roughly a 9% jump. Duo, Family and Student plans are also going up, though exact figures vary by country; Spotify lists them as “proportional” to the new Individual rate in its announcement. Why Spotify is raising prices again CEO Daniel Ek says the higher subscription cost will “support continued investment in personalized discovery, audiobooks, and next-gen creator tools” while funding rising music-licensing fees and the company’s global podcast operation. This is Spotify’s second widespread increase in a little over a year; the platform raised prices in July 2024, then reported its first full-year operating profit. The new hike suggests the streamer is leaning on revenue growth rather than cost-cutting as it competes with Apple Music, YouTube Music and Amazon Music for margin expansion. Who is affected • Europe: Subscribers in the eurozone move to €11.99/month, while the U.K. jumps from £10.99 to £11.99. • Middle East & Africa: Local currency increases align with the euro adjustment (roughly 9%). • India & South Asia: Premium rises from ₹129 to ₹149 for Individual users, with similar bumps for Mini, Duo and Family plans. • Latin America & Asia-Pacific: Chile, Brazil, Japan, Australia and others see parallel increases pegged to local inflation and exchange rates. Spotify says U.S. prices—for now—remain at $11.99 for Individual, following last year’s $1 hike. What this means for subscribers 1. Higher annual spend: An Individual user on the euro plan will pay about €12 more per year; a Family plan could climb by €24–€36 depending on region. 2. Potential churn: Research firm Antenna found Spotify’s 2024 price rise triggered a temporary uptick in cancellations; this round may see similar churn, creating an opportunity for rivals and ad-supported services. 3. Bundle pressure: With YouTube Music and Apple One offering video, storage or Prime-style perks, Spotify must justify its standalone cost via exclusive podcasts, audiobook allotments and personalized discovery tools like DJ and AI-powered playlists. How to soften the blow • Lock in a longer plan: Some regions still offer annual vouchers at the old rate until the end of August. • Split Duo or Family: Consolidating accounts drops the per-person cost below the new Individual rate. • Student verification: Eligible college users can re-verify to keep the discounted plan after the increase. • Evaluate Mini: Users who mostly listen on mobile can switch to Spotify Mini (daily or weekly prepaid) where available. Industry ripple effects Because Spotify commands ~32% of the global on-demand audio market, competitors often follow its price moves. Analysts at MIDiA expect Apple and Amazon to match increases in impacted regions within the next six months, pushing the industry’s average ARPU higher and intensifying the race for differentiated content. Key dates • 4 Aug 2025 – Price-hike announcement sent via email and in-app banners. • 31 Aug 2025 – Deadline to cancel or change plans before new rates kick in. • 1 Sep 2025 – New prices reflected on the next billing cycle in affected territories. Bottom line The 2025 Spotify Premium price hike underscores streaming’s shift from growth at all costs to sustainable profitability. For existing subscribers, the best defense is to reassess plan tiers and bundles before the September billing date, while keeping an eye on whether rival services roll out sweeteners—or their own increases—in response.