SoFi Stock Surges Today: Why SOFI Shares Could Keep Climbing

SoFi Technologies Inc. (NASDAQ: SOFI) shares surged 6.4 % on Thursday, closing at $15.36 and marking their highest finish since late January. The rally extends a two-week run that has lifted the fintech’s market capitalization above $17 billion and put SOFI stock back on the radar of momentum traders and long-term growth investors alike. What sparked the latest leg higher? First, UBS boosted its price target to $15.50 from $14, citing faster-than-expected deposit growth at SoFi Bank, improving net interest margins, and stabilizing credit quality. Second, federal student-loan refinancing volumes are trending upward now that pandemic-era payment relief has fully expired, giving SoFi an incremental revenue tailwind. Finally, excitement around the coming IPO of rival neobank Chime has drawn fresh attention to the digital-banking space and its most liquid pure-play, SOFI. After this week’s move, SOFI stock is up roughly 30 % year to date and 110 % since its October 2024 trough. Yet some analysts still see room to run: the average 12-month target on Wall Street is $14.73, but bullish calls stretch to $20, implying 30 %+ upside from current levels. A recent Forbes analysis argues that if management hits its 2025 guidance—revenue of $3.3 billion and adjusted profitability of roughly $0.28 per share—the stock could challenge its 2021 record high near $24. Technically, the $14.80–$15.00 band that capped SOFI in March now flips to first support, while January’s swing high at $18.42 stands out as the next major resistance zone. Options activity shows elevated call buying at the $17.50 and $20 strikes, signaling that traders are positioning for a potential breakout ahead of the company’s late-July earnings report. Key catalysts over the next 60 days include: (1) updated 2025 guidance with Q2 results, (2) continued deposit growth metrics that could unlock additional spread income, (3) management commentary on monetizing SoFi’s Galileo and Technisys platforms as embedded-finance demand accelerates, and (4) any regulatory clarity on potential cap-table adjustments following last year’s bank charter conversion. Risks remain. Rising funding costs could pinch net interest margins if the Federal Reserve delays rate cuts; a cooling labor market might pressure personal-loan credit performance; and heavy stock-based compensation keeps share dilution on investors’ minds. Still, the recent string of analyst upgrades and the stock’s resurgence on high volume suggest improving sentiment. Bottom line: SOFI stock is back in growth mode as operational tailwinds and upbeat price targets converge. Traders eye a near-term breakout above $18, while long-term investors weigh the possibility of a return to all-time highs if SoFi hits its profitability inflection in 2025. With the fintech firmly in the spotlight, expect search interest—and volatility—to stay elevated as the next earnings date approaches.