Seth Rogen’s Surprise New Project: Why Hollywood Is Buzzing About the Comedy King’s Next Move

Seth Rogen is everywhere this week—on-screen, behind the camera and all over your streaming queue. Just hours after Apple TV+ premiered season 2 of Platonic on 6 August, the comedian’s dark workplace satire The Studio landed an Emmy nomination, cementing a summer takeover that even Rogen admits took “hard work” and a lot of juggling. A double debut day Platonic’s new episodes reunite Rogen with longtime collaborator Rose Byrne as estranged best friends Will and Sylvia, whose rekindled bond sends fresh comedic chaos through their marriages and careers. Season 2 drops weekly through 1 October, and early buzz singles out Luke Macfarlane’s expanded arc—as Sylvia’s suddenly adrift husband—for some of the sharpest laughs yet. Minutes after wrapping scenes for Platonic, Rogen was rewriting pages for The Studio in his trailer. The meta-show casts him as Matt Remick, a newly installed movie-studio chief navigating Hollywood ego trips and corporate mayhem. Critics have already dubbed the series “a comedic masterclass,” and Emmy voters agreed; Rogen scored a lead-actor nod while the show grabbed 23 nominations overall. How Rogen kept the momentum rolling Co-star Macfarlane says the secret is Rogen’s on-set etiquette. “He’ll finish a take, duck into the laptop, and five minutes later you’ve got new jokes,” the actor told The Post, adding that Rogen also steps in to defend fellow performers when crew members over-direct them. That supportiveness stretches back to his earliest paycheck. Speaking to People, Rogen revealed he “saved a lot” from his first Freaks and Geeks salary because he doubted he’d ever land a second job. Byrne laughed that her own first check simply “paid off the credit card.” What to watch for next • Platonic streams Wednesdays on Apple TV+—expect bigger guest stars and “friendship, chaos and comedy,” per Macfarlane. • The Studio’s first-season binge is available now, and insiders predict a swift season-two pickup if Emmy momentum holds. • Rogen and Byrne tease a potential Neighbors reunion with Zac Efron, suggesting Pop-culture crossovers could fuel future Platonic arcs. Why the surge matters Google searches for “Seth Rogen,” “Platonic season 2” and “The Studio Emmy nominations” spiked after the twin announcements, signaling widespread curiosity about how the 43-year-old multitasks main-character energy and showrunner duties. For viewers, it means a steady feed of Rogen’s signature mix of raunchy heart and industry satire all summer long—and, if Emmy night goes his way, well into awards season.