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Salesforce has agreed to acquire cloud-data-management specialist Informatica for roughly $8 billion in cash and stock, marking one of 2025’s largest software deals and signaling an intensifying fight for leadership in enterprise AI and data integration. Deal highlights • Valuation: The $38-per-share offer represents a 28 % premium to Informatica’s prior close, giving the company an enterprise value near $8 billion. • Timeline: Boards on both sides have approved the agreement; regulators and Informatica shareholders are expected to vote during Q3 2025, with closing targeted before fiscal year-end. • Structure: Salesforce will fund the purchase with a mix of cash on hand and new debt, adding Informatica’s $1.6 billion in annual revenue to its Data Cloud business. Why Salesforce wants Informatica Salesforce CEO Marc Benioff said the deal “unlocks the full power of our Data Cloud by bringing Informatica’s industry-leading ELT, governance, MDM, and iPaaS capabilities under one roof.” Informatica’s AI-powered Intelligent Data Management Cloud (IDMC) ingests, cleanses, catalogs, and secures more than 54 trillion transactions per month for 5,000 customers—a trove Salesforce hopes to plug directly into Einstein 1 analytics and marketing automation workflows. Market reaction • INFA shares surged 25 % in pre-market trading; CRM slipped 2 % as investors weighed dilution and integration risk. • Analysts at Goldman Sachs called the deal “strategically sound,” forecasting a $450 million cross-sell opportunity by FY 2027. • Competitors—Microsoft Azure Purview, Snowflake, and Google Cloud Dataplex—may accelerate M&A to match Salesforce’s expanded stack. What happens next for customers Current Informatica users should see little immediate change; the vendor will operate as a standalone business unit led by CEO Amit Walia. Salesforce says it will honor existing multi-cloud partnerships with AWS, Microsoft, and Google while fast-tracking native connectors into Tableau, MuleSoft, and Slack. Broader industry impact The acquisition underscores a shift from siloed data pipelines toward unified “AI-ready” platforms. As generative AI models demand high-quality, governed datasets, vendors able to combine CRM context with robust integration and governance layers are poised to dominate. Gartner already named Informatica a Leader in iPaaS for the 12th straight year, and being folded into Salesforce could raise the competitive bar across the entire data-stack ecosystem. Looking ahead Regulatory scrutiny is likely but analysts expect approval, noting limited product overlap. If the deal closes on schedule, Salesforce will enter 2026 with a comprehensive, vertically integrated data lakehouse-to-insight pipeline, positioning the combined company to capture a larger share of the projected $157 billion data-integration and governance market.