Shark Tank’s Robert Herjavec Unveils Bold $100 Million Tech Venture—Here’s Why Entrepreneurs Are Buzzing

Robert Herjavec, the irrepressible “nice shark” of ABC’s Shark Tank, is proving once again that age is just a number—and that his advice still resonates with a new generation of entrepreneurs. Ahead of the reality show’s milestone 17th season, the 63-year-old investor has been making headlines for both his youthful appearance and his straight-talk guidance to Gen Z founders. When photos from the Season 17 set surfaced this week, fans filled social media with comments about how Herjavec “hasn’t aged a day.” Entertainment outlet Parade even ran a feature on his “63-year-old glow-up,” noting the entrepreneur’s disciplined wellness routine and lifelong love of competitive cycling. But looks aside, it’s Herjavec’s business playbook that continues to attract viewers and aspiring moguls. In a recent Fortune interview, the Croatian-Canadian multimillionaire emphasized the importance of focus in a crowded startup landscape. “Gen Z thinks they have to master everything,” he said. “In reality, you need to be world-class at one thing—and let that skill open the next door.” Herjavec credited his own rise—from immigrant child to cybersecurity magnate—to an obsessive commitment to sales before branching into investing. That strategy appears to be working: Herjavec’s net worth is estimated at roughly $600 million in 2025, making him one of the wealthiest Sharks on the panel. Most of that wealth stems from scaling and selling cybersecurity firm BRAK Systems for $30 million in 2000, followed by the $225 million sale of Herjavec Group to private-equity investors in 2022. Today, his investment portfolio spans pet products, fitness tech, and a minority stake in the surprise hit Scrub Daddy sponge empire. Season 17 also marks a subtle shift in Herjavec’s on-air persona. Insiders say viewers can expect even more “operator insights” as the show leans into post-pandemic themes like supply-chain resilience, AI integration, and sustainable packaging. Herjavec reportedly pushed producers to feature at least two eco-friendly ventures in the premiere week, aligning with his public commitment to fund “climate-positive” businesses. Off-camera, the investor has been busy touring college campuses, where he’s doubled down on his “one-thing” mantra. At a recent UCLA talk, he asked students to write down a single skill they could monetize within 90 days. “If you can’t define it on paper, you can’t sell it in a boardroom,” he quipped, echoing advice he once paid a consultant $10,000 to learn. Fans hoping to snag mentorship beyond Shark Tank can sign up for Herjavec’s virtual accelerator, slated to reopen applications next month. The six-week program pairs early-stage founders with marketing veterans from his family office, culminating in a demo day often attended by fellow Sharks Lori Greiner and Daymond John. Why the renewed public push? According to brand strategists, Herjavec is capitalizing on a spike in search interest driven by new-season buzz and his recent social-media virality. “He’s mastering the attention economy,” says digital-branding analyst Maria Chen. “Every fitness selfie or nugget of startup wisdom feeds the top of his deal funnel.” Whether you tune in for investment tips, transformation inspo, or the occasional dad joke, one thing is clear: Robert Herjavec remains a dominant force in entrepreneurship culture. As he told Fortune, “Business never gets easier—you just get better.” And at 63, the Shark shows no signs of slowing down.