Regal Theaters Makes a Blockbuster Comeback: New Discount Tickets and Exclusive Premieres Start This Weekend

Regal Cinemas is doubling down on the big-screen experience this fall, combining a $250 million upgrade plan with a nationwide “Month of Masterpieces” repertory series designed to pull movie lovers off the couch and back into theater seats. Luxury recliners, wall-to-wall screens and next-gen sound Regal’s newly raised capital will be funneled into 425 existing locations, adding heated reclining seats, expanded concession menus and laser projection—features the chain says will “provide the best moviegoing experience” according to CFO Thomas Song. The rollout begins this quarter in high-traffic complexes and will continue through 2026, putting Regal in direct competition with AMC’s Prime and Cinemark’s XD premium formats. September becomes a silver-screen time machine To celebrate the renovations—and to keep auditoriums buzzing while new releases ramp up—Regal is turning every day in September into a mini film festival. The annual “Month of Masterpieces” program will rotate one iconic title per day, all priced at impulse-friendly tickets and scheduled for prime evening slots. Confirmed lineup highlights • Sept 7 – Citizen Kane (1941) • Sept 10 – The Breakfast Club (1985) • Sept 12 – Toy Story (1995, 30th anniversary) • Sept 18 – Apollo 13 (1995) • Sept 22 – Casablanca (1942) • Sept 30 – The Lord of the Rings: The Fellowship of the Ring (2001) Tickets will be available through the Regal app and include a free small popcorn for Regal Crown Club and Unlimited members. Strategic timing with fall blockbusters The classics campaign bridges a content gap before major fall releases such as The Conjuring: Last Rites (Sept 5) and Downton Abbey: The Grand Finale (Sept 12) hit screens. By pairing nostalgia with upgraded amenities, Regal aims to lift foot traffic and concession revenue ahead of an end-of-year slate that also features Avatar: Fire and Ash and Mission: Impossible – Dead Reckoning Part Two. Why the upgrades matter now • Post-pandemic attendance is still 17 % below 2023 levels, making differentiation critical. • Competitors have lured high-spenders with dine-in menus and premium seats; Regal’s refurbishments level the playing field. • Cineworld, Regal’s parent company, exited bankruptcy last year, freeing resources to reinvest in U.S. screens. What moviegoers should know Check the upgraded theater list on Regal’s website; more locations will be added monthly. Regal Unlimited subscribers can reserve seats for “Month of Masterpieces” at no additional charge, while non-members can purchase a series pass in theaters. Bottom line Between plush recliners, discounted classics and a packed fall release calendar, Regal Theaters is betting that 2025 will mark a full-scale revival of the communal moviegoing ritual—and that audiences will say yes to the invite.