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Sydney – Qantas has unveiled Rebecca Vallance as the designer charged with creating the airline’s first full uniform overhaul in more than a decade, a move that signals the next phase of the carrier’s post-pandemic transformation. The Australian fashion powerhouse won a competitive pitch to dress 17,500 uniformed employees—including pilots, cabin crew, engineers and ground staff—in a collection set to debut in 2027. Vallance will now translate detailed feedback from staff surveys into garments that balance contemporary aesthetics with durability, functionality and comfort. Qantas Group CEO Vanessa Hudson said the fresh look will coincide with the “largest fleet renewal in the airline’s history,” featuring 20 additional Airbus A321XLRs and the launch of ultra-long-haul Project Sunrise flights. “Our uniform represents the Qantas spirit around the globe,” Hudson noted. “This redesign will mark the next era for the Flying Kangaroo.” Vallance aims to blend modern sophistication with practicality, describing the project as “a defining moment” for her brand. The new collection will replace the Martin Grant design introduced in 2014 and follow a legacy that includes fashion icons Yves Saint Laurent and Emilio Pucci. Why it matters for travelers • Brand refresh: Updated uniforms will complement Qantas’ cabin refurbishments, next-generation aircraft cabins and upgraded lounges, presenting a unified premium experience. • Enhanced comfort: Crew say better fabric technology and improved fits can boost on-board service by allowing greater mobility on long-haul sectors. • Sustainability push: Industry watchers expect recycled and ethically sourced materials in line with Qantas’ net-zero 2050 roadmap. Looming milestones • 2026: Expanded seasonal Perth–Rome route to nearly double capacity following record European demand. • 2027: Roll-out of Rebecca Vallance uniforms across domestic and international networks. • 2028: Arrival of the first Airbus A350-1000 jets configured for 20-hour Project Sunrise flights linking Sydney and Melbourne to New York and London nonstop. Takeaway From refreshed uniforms to new ultra-long-haul jets, Qantas is betting on a holistic rebrand to reinforce its position as the “Spirit of Australia” in a hyper-competitive global aviation market. Travelers can expect to see visible changes—from the check-in desk to the cabin aisle—well before the decade ends, as Qantas stitches style, comfort and strategic growth into one seamless package.