Pamela Anderson Goes Viral After Makeup-Free Paris Fashion Week Appearance—See the Photos

Pamela Anderson is back in the headlines after shutting down speculation that her budding connection with Irish actor Liam Neeson is nothing more than a manufactured publicity ploy. Speaking to reporters on the red carpet at the Deauville American Film Festival, the Baywatch icon called the very idea of a staged romance “a death sentence for authenticity,” insisting she has “zero interest” in orchestrated PR narratives. Industry chatter about Anderson, 58, and Neeson, 73, ignited last month when the two were spotted dining together in Malibu just weeks after wrapping principal photography on Paramount’s reboot of “The Naked Gun,” in which they play on-screen love interests. A studio insider told PEOPLE the pair’s bond is “in the earliest stages,” describing their chemistry as “easy and genuine” both on and off set. Anderson’s forceful pushback arrives at a moment when she is enjoying a late-career renaissance. Her 2023 memoir “Love, Pamela” debuted on the New York Times bestseller list, while her au-naturel red-carpet looks and makeup-free interviews have sparked a viral beauty movement that encourages aging gracefully and sustainably. Fashion analysts credit the actress with reigniting interest in ’90s minimalism, a trend that has translated into surging search volume for “Pamela Anderson style,” “clean beauty,” and “vegan leather,” the latter reflecting her continued animal-rights activism. Capitalizing on the buzz, Netflix quietly extended its first-look deal with Anderson for two additional documentaries, including an environmental-rights feature slated for 2026 release. Marketing observers say streaming data from her 2023 doc “Pamela, A Love Story” showed a 140 percent week-over-week spike in repeat views after rumors of her Neeson romance broke, underscoring her renewed cultural pull. For Anderson, however, the intrigue remains secondary to her broader message. “Real stories matter. Real love matters,” she told festival journalists before accepting Deauville’s Icon Award. “Fame is fleeting, but honesty sticks.” With principal photography on “The Naked Gun” complete and awards-season campaigning on the horizon, the actress appears poised to leverage both her nostalgic appeal and present-day relevance—no PR stunts required.