Inside ‘Netflix House’: What to Expect From Netflix’s First Real-World Entertainment Hub

Netflix is stepping off-screen and into brick-and-mortar with the launch of Netflix House, a 100,000-square-foot entertainment hub that lets fans play, shop and dine inside their favorite shows and movies. The first permanent venue opens 12 November at King of Prussia Mall near Philadelphia, with a second location following on 11 December at Galleria Dallas. What to expect inside • Two headline immersive adventures in each city (Philadelphia starts with “Wednesday: Eve of the Outcasts” and “One Piece: Quest for the Devil Fruit,” while Dallas features “Stranger Things: Escape the Dark” and “Squid Game: Survive the Trials”). • Sandbox VR rooms where you become the hero in worlds like Stranger Things or Rebel Moon. • Top 9 mini-golf, nine tech-enhanced holes themed to Bridgerton, WWE, Squid Game and more. • NETFLIX BITES restaurant serving show-inspired dishes and cocktails, plus a rotating merch shop packed with city-exclusive “KPop Demon Hunters,” “Wednesday” and “One Piece” gear. Pricing and access Entry to Netflix House is free, turning the venue into a stroll-able fan playground. Deeper experiences are à la carte: headline adventures start at $39, VR games at $25 and mini-golf at $15, with dynamic pricing and group bundles available. Designed for repeat visits Modular sets mean attractions can refresh in under a year, letting Netflix plug in new hits—think “KPop Demon Hunters” photo ops already added in Philly’s atrium just months after the film’s breakout success. Economic boost for host malls The streamer has hired more than 300 local employees at each site and renovated former department-store shells, creating a high-traffic anchor for shopping centers looking to replace legacy retailers. Road map beyond 2025 A third Netflix House is slated for the Las Vegas Strip in 2027 with a planned “Charlie and the Chocolate Factory” experience, and executives hint at a long-term goal of “a Netflix House in every major city” as suitable 100,000-sq-ft footprints become available. Why it matters By turning its IP into live attractions, Netflix diversifies revenue, supercharges franchise fandom and captures real-world data on what stories drive footfall—positioning the streamer to compete with Disney and Universal without building a full-scale theme park. For malls and local economies, Netflix House offers an entertainment anchor that can’t be replicated online. Keywords: Netflix House, Netflix House Philadelphia opening, Netflix House Dallas opening, immersive Stranger Things experience, Squid Game attraction, Netflix Bites restaurant, King of Prussia Mall entertainment, Galleria Dallas anchor, Netflix live experiences, Netflix themed attractions.