M&M's Limited-Edition Bakery Collection: Peanut Butter Cinnamon Roll, Cherry Cupcake & Lemon Meringue—Vote for Your Favorite Now!

Sweet news for candy fans: Mars has confirmed that a trio of bakery-inspired M&M’s will hit U.S. shelves nationwide in January 2026, and you can help decide which flavor sticks around. Dubbed the “M&M’s Bakery Collection,” the limited-edition lineup features Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie—each combining a crunchy candy shell with fillings that mimic fresh-from-the-oven desserts. How the flavor vote works Starting today, fans can purchase sampler bags online or at participating retailers and then cast one vote per day on the brand’s website or by scanning the on-pack QR code. Voting runs through May 15, 2026; the winning bite will earn a permanent spot in the M&M’s portfolio later next year. Flavor breakdown • Peanut Butter Cinnamon Roll: classic peanut butter M&M’s infused with brown-sugar and warm-spice notes that echo a gooey cinnamon roll swirl. • Cherry Chocolate Cupcake: milk-chocolate centers blended with tart cherry and vanilla-frosting flavors for a cupcake-shop finish. • Lemon Meringue Pie: white-chocolate centers brightened with citrus and a hint of toasted meringue, wrapped in a pastel shell. Why Mars is betting on bakery nostalgia Limited-time flavor votes have become a proven traffic driver for the brand; previous campaigns boosted social engagement by double digits and spiked in-store sales, according to company data. By tapping into familiar bakery aromas, Mars hopes to attract both everyday snackers and seasonal bakers hunting for recipe mix-ins like trail mix, cookie dough, or springtime charcuterie boards. Where to buy and price point The Bakery Collection will be sold in 2.5-oz “Share Size” pouches (MSRP $1.99) and 8-oz stand-up bags (MSRP $4.99). Early access bundles, including all three flavors plus branded swag, are already live on MMS.com while supplies last. Tips to maximize your vote 1. Pick up multiple bags; each pack includes a unique code that unlocks daily voting. 2. Post tasting notes on TikTok or Instagram with #BakeryMMS to earn bonus ballots and enter giveaway drawings for a year’s supply of the winning flavor. 3. Freeze the Lemon Meringue Pie variety before sampling—testers say the chill intensifies the citrus snap. What happens next Mars will announce the winning flavor in late June 2026, with full-scale production slated for early fall. Retail experts expect a short-term “collector’s surge” similar to the 2025 Honey Roasted Peanut launch, so stock up early if you have a favorite. Whether you’re team Cinnamon Roll, Cupcake, or Lemon Pie, now’s the time to taste, tweet, and vote. Your snack-size opinion could shape the next permanent addition to the rainbow-bright candy aisle.