Mitch Albom’s ‘Twice’ Soars: GMA Book Club Pick Ignites Netflix Adaptation Buzz

Veteran best-selling author Mitch Albom is back in the cultural spotlight as his new novel “Twice” arrives in bookstores on October 7, 2025, backed by a wave of buzz that is pushing his name up search rankings worldwide. “Twice” has already been selected as Good Morning America’s Book Club pick for October, guaranteeing weeks of on-air discussion and reader participation across the country. A modern fable about second chances “Twice” follows Alfie Logan, a man who discovers he can relive any single moment of his life—an irresistible premise that lets Albom return to the time-bending moral territory that made “The Five People You Meet in Heaven” and “The Time Keeper” international hits. Early reviewers at the Detroit Free Press praise the novel as “a thought experiment wrapped in a love story,” noting that Albom pushes readers to ask what they would risk to undo past regrets. Key points fans are talking about • Release date: October 7, 2025 (Harper) • Genre: inspirational fiction with a speculative twist • GMA October Book Club spotlight guarantees nationwide exposure • Netflix has pre-emptively optioned film rights, with director Paul Weitz (“About a Boy”) attached Why Mitch Albom is trending now 1. Prime media placement: The GMA endorsement places “Twice” before an estimated three million daily viewers, sparking social-media conversations and local book-club tie-ins. 2. Cross-media buzz: News of the Netflix adaptation broke two weeks before publication, prompting entertainment outlets to cover Albom alongside marquee streaming releases. 3. Author visibility: Albom is midway through a high-profile U.S. tour that includes keynote addresses at the Government Finance Officers Association conference on June 30 and charity events in Grand Rapids and Detroit, each teased with first-chapter readings. How “Twice” fits Albom’s body of work For SEO watchers, terms like “Tuesdays with Morrie,” “Mitch Albom books in order,” and “Mitch Albom inspirational quotes” continue to trend alongside the new title. “Twice” expands Albom’s signature exploration of love, mortality, and faith, but reviewers note a darker edge: unchecked desire can erase what you value most—a timely warning in an era of instant do-overs and digital nostalgia. Quotes fueling the conversation • “I wanted to ask, if you really could go back, would you still be you when you return?”—Mitch Albom in an exclusive video for PEOPLE Magazine. • “Albom’s craftsmanship lies in taking a metaphysical ‘what if’ and grounding it in Midwestern humility.”—Detroit Free Press reviewer. What readers should know before opening “Twice” • Expect rapid-fire chapter breaks, flashbacks, and a gut-punch twist around page 200. • Themes mirror Albom’s philanthropic focus: the author funds the Have Faith Haiti Mission and Detroit homeless shelters, experiences that shape his portrayal of redemption and loss. • Preorders include a bonus essay on the real-life encounter that inspired the novel’s core dilemma. SEO takeaway for book lovers and content creators With “Twice,” Mitch Albom bridges the literary, television, and streaming worlds in a single news cycle. Searches for “Mitch Albom new book release,” “Twice Netflix movie,” and “GMA Book Club October 2025” are already spiking, and each milestone—book launch, tour stop, casting announcement—will deliver fresh keyword opportunities through the holiday shopping season. Staying current on Albom’s tour dates, Netflix production news, and reader reviews will help bloggers and media outlets capture ongoing organic traffic.