Mikayla Demaiter Breaks the Internet: Ex-Hockey Goalie’s Latest Viral Photoshoot Sparks Frenzy

Canadian model and former hockey goalie Mikayla Demaiter ignited social media this week with a series of marble-bathroom selfies that showcase her in a curve-hugging white jumpsuit, retro glasses and a sleek up-do. Captioned “the reason you believe in love at first sight,” the carousel instantly racked up hundreds of thousands of likes and pushed the 25-year-old back into trending territory. Nicknamed “the world’s sexiest hockey star,” Demaiter first made headlines as a goaltender for Ontario’s Bluewater Hawks before a knee injury prompted her to swap ice pads for the runway at age 19. Today she commands more than 3 million Instagram followers, 1.2 million X fans and a seven-figure OnlyFans subscriber base—numbers that translate into lucrative partnerships with swimwear, athleisure and energy-drink labels. Her latest viral post arrives on the heels of a string of provocative shoots: denim shorts on a Malibu beach, a too-small bikini in Turks and Caicos, and a locker-room mirror snap that had one fan gushing, “Nobody models that suit better than you.” Each drop follows a winning formula—high-gloss imagery, playful captions and strategic timing around North American evenings—helping Demaiter average upward of 50 million monthly impressions, according to social-analytics tracker SocialBlade. Beyond thirst-traps, the Canadian influencer is carving out a broader lifestyle brand. She recently teased an off-ice fitness program, streams Q&A sessions on Twitch, and hinted at a podcast focused on women’s sports visibility. Marketing experts say the pivot could push her annual earnings past the estimated $2 million she currently grosses from sponsored content and subscriptions. For now, Demaiter’s bathroom glam shoot keeps her at the center of the cultural conversation—and at the top of search results for anyone typing “Mikayla Demaiter Instagram” or “hottest hockey goalie.” With the NHL season in full swing and holiday ad budgets opening, expect brands to slide into her DMs as quickly as fans double-tap her next photo.