Michael Jordan’s Legendary Sneakers Smash Auction Records—See How Much They Sold For

Basketball icon Michael Jordan is stepping back into the spotlight on two fronts just in time for NBA All-Star Weekend 2026. Less than five months after making his on-air debut as a special contributor for NBC, where he vowed to “pay it forward” by sharing decades of hoops wisdom with today’s stars and fans, Jordan’s influence will also be felt on the court—via sneaker soles. Jordan Brand has confirmed that the all-new Air Jordan 40 “Infrared” will hit Nike and select retailers during All-Star Weekend, retailing for $205 and featuring a full-length ZoomX foam/Zoom Strobel combo for a lighter, springier ride. The minimalist black upper, accented by the classic Infrared hits made famous on the Air Jordan 6, nods to Jordan’s own 1991 title run while pushing the performance line into its fifth decade. The synchronicity is no accident. According to brand insiders, NBC plans to showcase the shoe during its All-Star coverage, where Jordan is scheduled for a courtside segment analyzing the league’s rising talent. Expect conversation around how modern tech—ZoomX, carbon plates, advanced traction mapping—could have extended his own career, a topic he teased in his first NBC sit-down. Sneakerheads, meanwhile, are eyeing possible shock drops on the Nike SNKRS app during halftime of the Sunday showcase. Search demand for “Michael Jordan,” “Air Jordan 40,” and “All-Star Weekend 2026” has already spiked as fans look to secure pairs and tune in for the GOAT’s broadcast insights. With the global spotlight converging on Toronto for All-Star festivities, Jordan’s dual return—on screen and on feet—reminds the next generation why his brand and basketball IQ remain undefeated.