McDonald’s Unveils Exclusive Caviar Kit: Release Date, Price, and How to Get Yours

McDonald’s is dipping a golden nugget into luxury just in time for Valentine’s Day with the limited-edition McDonald’s caviar kit, officially branded the “McNugget Caviar” set. Announced by the chain on February 2, the promotion pairs 40-year-old Chicken McNuggets with a one-ounce tin of sustainably sourced Paramount caviar, crème fraîche, a mother-of-pearl spoon and a $25 Arch Card so fans can stock up on extra nuggets at their local restaurant. When, where and how to get it • Release date and time: Tuesday, Feb. 10 at 11 a.m. ET. • Ordering method: online only at McNuggetCaviar.com; the kits will not be sold in physical restaurants. • Price: $0—McDonald’s is giving the kits away for free, charging only a $5 flat rate for shipping and handling while supplies last. • Quantity: McDonald’s has not disclosed exact numbers, but the brand confirms the run is “extremely limited,” so early clicks are essential. Why McDonald’s is betting on caviar Elevating comfort food with luxe toppings has dominated social feeds for years, and the Golden Arches is joining the conversation to spark earned media and trend atop foodie timelines. By pricing the kit at essentially free, the chain turns a high-brow delicacy into a no-barrier stunt, encouraging fans to broadcast unboxing videos and TikTok taste tests that amplify organic reach. The $25 Arch Card ensures recipients visit a restaurant, driving incremental traffic even after the novelty fades. Serving suggestions McDonald’s executive chef recommends scooping a dollop of crème fraîche onto a McNugget, topping it with chilled caviar, and finishing with a squeeze of packet lemon for a briny-meets-crispy bite. Social creators are already experimenting with Big Mac sauce or pairing the pearls with fries for extra crunch. Search interest surges Within days of the announcement, “McDonald’s caviar kit” spiked on Google, and social hashtags like #McNuggetCaviar and #BougieMcDonalds amassed millions of views. McDonald’s valentine promotions historically sell out in minutes, so analysts expect the caviar drop to follow the pattern while doubling as a data-capture tool for future limited releases. Key takeaways for shoppers 1. Set an alarm for Feb. 10 at 11 a.m. ET. 2. Create or confirm a McDonald’s Rewards account in advance for faster checkout. 3. Have Apple Pay, Google Pay or a credit card ready; the site will not accept gift cards for shipping fees. 4. Expect heavy web traffic—try both mobile and desktop if the countdown page lags. Whether you call it culinary couture or a fast-food gimmick, the McDonald’s caviar kit blends pop-culture hype with a zero-cost entry point, making it one of 2026’s most clickable Valentine’s Day offerings.