Marriott Hotels Unveils 50 New Properties for 2025 and Unlocks Huge Member Perks—Everything Travelers Need to Know

Marriott Hotels is accelerating its global expansion strategy as travel demand continues to outpace pre-pandemic benchmarks. The company has signed nearly 20 branded residential agreements across Europe, the Middle East and Africa so far in 2025—about half of them standalone projects—bringing its EMEA residential pipeline to 33 open and 15 future locations across 18 countries. These high-profile developments include forthcoming Autograph Collection, The Ritz-Carlton and W branded residences in gateway cities such as London, Dubai and Madrid, underscoring Marriott International’s focus on the luxury and premium leisure segments. The branded residence push complements Marriott’s robust hotel pipeline, which surpassed 3,400 properties worldwide at the end of Q3 2025. By year-end, six new residential projects are scheduled to open in EMEA alone, led by The Lucan, Autograph Collection Residences in London’s Chelsea district and The Ritz-Carlton Residences, Cairo, Westtower. Executives note that mixed-use developments provide diversified revenue streams while giving loyalty members more ways to engage with the Marriott Bonvoy ecosystem. Beyond EMEA, Marriott is fortifying its presence in resort destinations. This week the company debuted the 94-room Donoma Las Terrenas Beach Resort & Spa, an Autograph Collection property on the Dominican Republic’s Samaná Peninsula, adding another jewel to its rapidly growing Caribbean portfolio. Upcoming Caribbean openings include a Moxy in San Juan and a Luxury Collection resort in Grenada, both slated for early 2026. In Asia-Pacific, Marriott is leaning into the midscale space after acquiring conversion rights for the City Express by Marriott brand. Two Osaka hotels will anchor the brand’s regional rollout, widening the company’s funnel to cost-conscious travelers and franchisees seeking efficient build-outs. Combined with established upscale flags such as Westin, Sheraton and Courtyard, Marriott now offers developers a full spectrum of positioning in APAC’s fastest-growing markets. Industry analysts view Marriott’s multipronged approach—luxury residences in mature economies, new resort supply in high-yield leisure markets and midscale conversions in Asia—as a hedge against cyclical volatility. With global RevPAR up high-single digits year-over-year and membership in Marriott Bonvoy approaching 210 million, the brand appears well-positioned to capture incremental share from both consumers and owners in 2026 and beyond. For travelers, the expansion translates into a broader array of experiential stays, from beachfront bungalows to branded penthouses. For investors, Marriott’s asset-light model and rising management fees hint at sustained margin expansion. As the world’s largest hotel company continues to diversify its footprint, Marriott Hotels remains a linchpin of post-pandemic travel recovery and a bellwether for hospitality sector momentum.