Kyren Williams’ Breakout Surge: What the Rams RB’s Week 10 Return Means for Playoff Hopes and Your Fantasy Team

Los Angeles Rams running back Kyren Williams is charging into Week 10 with momentum—and a growing profile off the field. The second-year back erupted for 25 carries, 114 yards and a touchdown in the 24-13 victory over the New Orleans Saints on Nov. 2, his first 100-yard performance of 2025 and proof that head coach Sean McVay’s ground-game reboot is paying dividends. Now the Rams (5-4) head north for a pivotal NFC West rematch against the San Francisco 49ers on Sunday, Nov. 9. Williams is not listed on this week’s injury report, clearing the way for a full workload against a 49ers defense that has allowed 4.6 yards per carry over its past three games. With playoff seeding and divisional bragging rights on the line, Los Angeles will rely on Williams’ vision between the tackles and his knack for turning negative plays into positive gains. Fantasy football impact • Volume king: Williams has logged 24.1 touches per game since Week 5, fourth-highest among NFL running backs. • Red-zone magnet: His nine carries inside the 5-yard line are tied for sixth league-wide. • Receiving upside: McVay has schemed 3-5 targets weekly to keep defenses honest, elevating Williams to must-start RB1 status in PPR formats. Injury update: No setbacks were reported during Thursday’s padded practice, easing any lingering concerns after an ankle tweak in October. Unless a last-minute surprise surfaces on Saturday’s final report, Williams remains a locked-in starter for both the Rams and fantasy managers. Matchup breakdown vs. 49ers 1. Front-seven attrition: Linebacker Fred Warner (hamstring) is questionable, while edge rusher Drake Jackson (IR) is out, softening San Francisco’s run defense. 2. Outside-zone success: Los Angeles ranks sixth in EPA per rush on outside-zone runs—Williams’ specialty—setting up favorable angles behind guards Steve Avila and Jonah Jackson. 3. Pace of play: The Rams have averaged 67.8 offensive snaps over their last four contests, creating a high-volume environment that boosts Williams’ ceiling. Off-field spotlight Williams’ surging popularity extends beyond the gridiron. He recently partnered with legendary tattoo artist Mister Cartoon for the Rams’ “LA Bold” streetwear collection, a limited-edition drop featuring art-forward hoodies, caps and cleats. The collaboration not only underscores Williams’ marketing appeal in the Southern California fashion scene but also aligns with the franchise’s push to engage younger fans through culture and design. Season outlook With 621 rushing yards, 6 total touchdowns and an NFL-best 3.4 yards after contact per attempt, Williams has transformed from mid-round draft pick to cornerstone playmaker. If he continues his current pace, he’ll surpass the 1,200-yard threshold and position himself for Pro Bowl consideration—no small feat in a conference packed with star backs. Key SEO takeaways • Kyren Williams injury status Week 10 • Kyren Williams fantasy start-sit advice vs 49ers • Los Angeles Rams running back stats 2025 • Kyren Williams LA Bold collection Mister Cartoon • Rams vs 49ers Week 10 preview and prediction Bottom line: Whether you’re tuning in for playoff-race drama, fantasy football glory or the latest SoCal fashion drop, Kyren Williams is the name to watch this weekend. A strong outing against the 49ers could catapult both player and team into the NFC spotlight—and keep web searches buzzing long after the final whistle.