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SALT LAKE CITY—Utah’s flagship broadcaster KSL-TV has entered the streaming wars in earnest with the nationwide rollout of its re-engineered KSL+ app, giving cord-cutters free, one-tap access to every live newscast, Real Salt Lake matches, and an expanding library of on-demand originals. The upgrade, pushed simultaneously to iOS, Android, Roku, Apple TV and Chromecast, replaces the station’s older “KSL TV” software with a cleaner interface, personalized push alerts and DVR-style pause-and-rewind on live news. Viewers can also toggle between dedicated feeds for KSL NewsRadio and KSL Sports without leaving the app, reflecting Bonneville International’s strategy to bundle its radio, television and digital brands under one streaming roof. Why it matters 1. Utah’s fast-growing population is among the youngest in the nation, and Nielsen data show nearly 60 % of households here already subscribe to at least three streaming services. KSL’s executives say meeting that audience on phones and smart TVs is critical for future ad revenue. 2. The app arrives weeks before Utah joins the Big 12 Conference, a move expected to spike demand for local college-sports coverage. KSL Sports is promising extended pre- and post-game streams and real-time score push notifications. 3. By keeping the platform free—and requiring no cable login—KSL is positioning itself as the state’s always-on emergency channel, able to push weather and wildfire alerts directly to viewers even if power or internet speeds are limited. What’s new inside KSL+ • Multiple live streams: Watch KSL 5 News, Real Salt Lake, KSL Sports Zone radio simulcasts and a 24/7 breaking-news feed. • Personalized alerts: Users can opt into ZIP-code-level weather warnings, traffic slowdowns and school-closure notices. • Expanded VOD: Full episodes of “Studio 5,” “The Movie Show” and exclusive docuseries such as “Utah Uncovered” land on the service minutes after airing. • Cloud DVR rewind: Miss the first 15 minutes of the 10 p.m. news? Scroll back without leaving the live feed. Early reaction A 30-second promo published on YouTube has racked up thousands of views and overwhelmingly positive comments from Utahns praising the no-cost model and the promise of more Real Salt Lake fixtures on connected TVs. App Store ratings climbed to 4.7/5 following the update, with users highlighting the smoother streaming stability during severe-weather coverage last weekend. Industry context Local broadcasters nationwide have accelerated OTT launches as the FCC considers loosening ownership rules and as national networks siphon younger viewers. While giants such as CBS News and NBC’s Peacock require authentication for some local feeds, KSL’s free-to-watch approach mirrors PBS and a handful of hyper-local players in markets like Phoenix and Tampa. Analysts at BIA Advisory Services note that stations that aggregate radio, sports and lifestyle content inside one app see 22 % higher session times compared with news-only products—metrics KSL hopes to monetize through dynamic, location-targeted ad inventory. How to get it KSL+ is available now in the Apple App Store, Google Play, Roku Channel Store, Amazon Fire TV and on web browsers at KSLTV.com. Existing KSL app users simply need to update to the latest version; new users can download the 75-MB installer in under a minute on most broadband connections. Looking ahead KSL digital chiefs confirm an August release for a personalized “My Utah” dashboard that will curate top stories based on viewing habits and commute patterns, plus a holiday-season launch of an interactive high-school-sports zone with live score tickers and student-athlete profiles. With competitors yet to match a comparable free package, KSL is betting that a frictionless, statewide streaming hub will keep the Beehive State tuning in—no matter how they cut the cord.