Kate Moss’s Surprise Paris Fashion Week Comeback: Supermodel’s Runway Return Breaks the Internet

London—Kate Moss is proving once again that a supermodel’s prime can last well beyond the runway. The 51-year-old British icon is dominating summer 2025 headlines with a string of high-profile fashion moments, fresh campaigns and even a shake-up of her own wellness label—fueling a surge in online searches for “Kate Moss 2025,” “Kate Moss campaign,” and “Kate Moss Cosmoss.” New Donna Karan New York comeback campaign Moss has reunited with Donna Karan New York for the brand’s Spring/Summer 25 ads, posing in pared-back black tailoring reminiscent of her ’90s breakout era. Exclusive behind-the-scenes images show the supermodel reclining against Manhattan skylines, draped in DKNY suiting that highlights her signature rock-n-roll ease. Search interest for “Kate Moss Donna Karan” spiked the day the pictures dropped. Zara’s Festival Collection sells out Only a week earlier, Moss’s second capsule with Zara—created alongside Bobby Gillespie—landed online. The “Festival Collection” channels thrift-shop Americana with suede fringing, beat-up denim and paisley slip dresses; several hero pieces sold out within 24 hours, driving global demand for restocks. Fashion-search analytics show “Kate Moss Zara” climbing into Google’s top trending queries for retail. Paris Fashion Week cameo At Dior Men’s Fall 25 show, Moss drew paparazzi flashes when she arrived in a deconstructed ivory silk dress that nodded to John Galliano’s early-2000s bias silhouettes—generating viral posts tagged “Kate Moss Dior” and cementing her street-style clout. Viral Ibiza beach photos Off-duty images from Ibiza saw Moss laughing in a minimalist black string bikini while holidaying with daughter Lila. The unretouched snaps lit up social media, sparking commentary on ageless beauty routines and propelling the phrase “Kate Moss bikini 2025” into Taboola and Google Discover widgets overnight. Cosmoss wellness brand in limbo Behind the glossy headlines, reports surfaced that Moss’s clean-living venture Cosmoss has entered voluntary liquidation after less than three years in business, citing rising production costs. Analysts predict Moss will pivot the brand toward strategic licensing or limited-edition drops, a move that could preserve its cult following while trimming overhead. Why Kate Moss is trending now • Multiple campaigns dropping within weeks • High-visibility Fashion Week appearances • Viral lifestyle images fueling social chatter • Business news around her personal brand What’s next? Industry insiders hint that Moss is in talks for a coffee-table retrospective timed to the 35th anniversary of her first Vogue cover. If confirmed, expect search demand for “Kate Moss book 2025” to follow. For now, the model’s nonstop visibility—and her uncanny ability to turn every street into a runway—keeps Kate Moss firmly at the top of fashion’s most-searched list.