Joe Montana Speaks Out: NFL Legend Reveals Surprising Take on Today’s Quarterbacks

San Francisco—Hall-of-Fame quarterback Joe Montana is back in the spotlight this week with a splashy new product launch and a hometown celebration that together underline his enduring cultural pull. Gold Bar Whiskey, the official whiskey of the San Francisco 49ers, has teamed up with the four-time Super Bowl champion to debut “Double Gold,” an 8 % ABV ready-to-drink whiskey mule made with Gold Bar’s California-distilled spirit, ginger, lime and a hint of orange. Each 12-ounce can carries a QR code that unlocks a complimentary vintage Montana T-shirt, encouraging fans to “#ScanTheCan” and visit the brand’s Treasure Island distillery for pickup. The RTD hits shelves across Northern California this week and ships nationwide via GoldBarWhiskey.com, arriving just as football season kicks into gear. The launch is paired with a limited “Retro Edition” 85-proof bourbon finished in wine casks; its detachable “Necker Koozie” is sized to keep Double Gold cans ice-cold, and the bottle’s gold-satin-jacket motif nods to the 49ers’ mid-’80s dynasty. Montana called the project “a tribute to craftsmanship and championship mentality,” adding that he hopes the canned cocktail becomes a game-day staple. Gold Bar is positioning the release as the first salvo in a multi-year campaign that will crescendo when the Bay Area hosts Super Bowl LX in February 2026. While Bay Area fans raise a toast, the town of Monongahela, Pennsylvania—just 25 miles south of Pittsburgh—will honor its native son on September 13 with a parade and the unveiling of a historical marker recognizing both Montana and fellow local NFL great Fred Cox. The downtown procession will feature marching bands, classic cars and a display of Lombardi Trophies on loan from the 49ers organization, underscoring Montana’s small-town roots and nationwide appeal. The timing couldn’t be better for Peacock, which recently green-lit a multi-episode docuseries chronicling Montana’s life, from his high-school days at Ringgold to his four Super Bowl MVP awards and beyond. Production began this summer, and the streamer is reportedly targeting a spring 2026 premiere to align with Super Bowl festivities and the 40th anniversary of Montana’s first championship run. SEO Key Takeaways • Joe Montana collaborates with Gold Bar Whiskey on Double Gold RTD cocktail release. • Limited Retro Edition 85-proof bourbon celebrates 49ers’ 1985 title season. • Monongahela schedules September 13 parade and historical marker unveiling for Montana. • Peacock’s upcoming docuseries to explore Montana’s career ahead of Super Bowl LX. With a high-profile spirits launch, a hometown hero’s parade and a major streaming project all converging, Joe Montana is proving that, three decades after his final NFL snap, his brand remains as golden as ever.