Jamie Lee Curtis, 66, Debuts Show-Stopping Silver Hair at ‘Freakier Friday’ Premiere—See the Viral Photos

Jamie Lee Curtis is dominating entertainment headlines once again. The 66-year-old Oscar winner stunned fans during a surprise appearance at Disney’s El Capitan Theatre, where she hosted a #DressLikeTess screening of the upcoming sequel “Freakier Friday.” Photographers captured Curtis sporting her signature silver pixie and a plaid blazer that threw back to her 2003 character Tess Coleman, instantly lighting up social media feeds and celebrity photo round-ups. The red-carpet cameo is part of an aggressive, self-led marketing blitz Curtis calls her “weapon of mass promotion.” After fielding fan questions about a sequel for years, the actress personally phoned Disney CEO Bob Iger to pitch the project—then urged the studio to pivot from a streaming-only rollout to a full theatrical release, citing the “Barbie” box-office phenomenon as proof that multigenerational female-driven comedies can still pack theaters. “Freakier Friday” now bows nationwide on 8 August, reuniting Curtis with Lindsay Lohan and introducing a new four-way body-swap that drops Curtis into the manic life of a British teen influencer. Curtis’s media surge extends beyond promotional duty. In a wide-ranging Guardian interview, she blasted Hollywood’s “cosmeceutical industrial complex,” arguing that the push for perpetual youth has “disfigured generations of women.” Her viral photoshoot—complete with oversized wax lips—served as a tongue-in-cheek protest against cosmetic surgery and AI beauty filters, reinforcing her reputation as one of the industry’s most outspoken age-positivity advocates. The timing couldn’t be better. Curtis’s critically acclaimed one-episode turn as the volatile Donna Berzatto on “The Bear” unlocked a recurring role for the new season, reminding audiences of the dramatic range that helped her clinch a 2023 Academy Award for “Everything Everywhere All at Once.” Upcoming projects include the AppleTV+ survival thriller “The Lost Bus,” Paul Greengrass’s wildfire drama starring Matthew McConaughey, and a Patricia Cornwell “Scarpetta” series opposite Nicole Kidman—all produced under her own Comet Pictures banner. Online traction around Jamie Lee Curtis is further amplified by her candid discussions of sobriety, trans advocacy for daughter Ruby, and playful Instagram dispatches (“CHICKS RULE, DUDES DROOL!”) that humanize an actress who has been famous since “Halloween” made her America’s original scream queen. Each new quote or behind-the-scenes snap drives fresh search interest, making Curtis not just a trending name but a masterclass in how legacy stars can own the modern news cycle. With “Freakier Friday” poised for a late-summer box-office splash and Curtis’s no-filter commentary sparking cultural debate, expect the Jamie Lee Curtis conversation to stay hot well beyond opening weekend.