Issey Miyake’s New ‘iPhone Pocket’ Design Goes Viral—Why This Futuristic Shirt Is the Next Must-Have

Apple and Japanese fashion powerhouse Issey Miyake have unveiled the “iPhone Pocket,” a limited-edition 3D-knitted carrier that reimagines how people wear and protect their smartphones. Announced just in time for the holiday shopping rush, the accessory marries Apple’s industrial minimalism with Issey Miyake’s signature pleated textiles, delivering a stylish extra pocket that stretches to fit any iPhone model, AirPods, cards, or lipstick. Design inspired by “a piece of cloth” Unlike rigid phone slings, the iPhone Pocket is fabricated in one seamless, 3D-knitted tube. The ribbed mesh references the late Issey Miyake’s iconic Pleats Please garments, giving the pouch both structure and elasticity. When empty, it lies flat; when loaded, it expands without losing its sculptural lines. Apple’s design team collaborated closely with Miyake Design Studio, exchanging paper prototypes and color swatches until they achieved a silhouette that feels equal parts tech and couture. Two lengths, 11 colorways • Short strap: wear it on the wrist, tie it to a tote, or use as a bag charm. • Long strap: cross-body style reminiscent of a mini sling bag. The short version comes in eight playful shades—lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black—while the long version lands in sapphire, cinnamon, and black. Each hue was chosen to complement the latest iPhone 17 finishes, encouraging shoppers to mix-and-match for a personalized pop of color. Pricing and global rollout The short-strap iPhone Pocket retails at $149.95 (U.S.); the long-strap model costs $229.95. Apple Stores in the U.S., U.K., France, Italy, Greater China, Japan, South Korea, and Singapore will carry limited stock starting November 14, with online orders opening simultaneously. Early demand has already sparked social-media buzz, so fashion-tech fans may want to tap Apple’s “Notify Me” option or check local store availability before inventory disappears. Why this collaboration matters 1. Heritage connection: Steve Jobs famously wore Issey Miyake black turtlenecks; the iPhone Pocket bridges that historic admiration with a tangible product. 2. Wearable tech shift: As smartphones become wardrobe staples, fashion houses are racing to create accessories that blur the line between gadget and garment. 3. Sustainability nod: The single-piece knit minimizes material waste and echoes Miyake’s A-POC (A Piece Of Cloth) philosophy. Styling tips for maximum impact • Match lemon or mandarin with the Cosmic Orange iPhone 17 Pro for a monochrome statement. • Pair sapphire with denim-on-denim looks; the pleated texture adds depth to casual outfits. • Use the black long strap as a sleek cross-body when attending concerts or festivals where pockets are scarce. Early reactions and resale prospects TikTok unboxings tagged #iPhonePocket are already racking up millions of views, and collectors predict the first drop could command premium resale prices once stores sell out. With Apple historically limiting fashion collaborations (the last comparable release was Apple Watch Hermès in 2015), owning an iPhone Pocket might become a future grail for both tech enthusiasts and avant-garde fashion fans. Bottom line The iPhone Pocket Issey Miyake collaboration isn’t just another phone case—it’s a functional fashion accessory that underscores the growing convergence of technology and style. If you’re hunting for a holiday gift that ticks the boxes of innovation, design pedigree, and everyday practicality, this 3D-knitted pocket may be the season’s must-grab accessory.