Hailey Bieber Breaks Silence: Is Baby Bieber on the Way? 5 Clues Fans Can’t Ignore

Hailey Bieber has catapulted to a new tier of celebrity entrepreneur after signing a definitive agreement to sell her skincare label Rhode to drug-store favorite e.l.f. Beauty in a deal valued at up to $1 billion. Industry insiders say the transaction—split between cash and stock—instantly positions the 28-year-old model as one of the youngest beauty moguls to join the billionaire club. Launched in June 2022, Rhode earned a cult following for its Peptide Lip Treatment and Glazing Milk serums, routinely selling out within minutes of every restock. According to NPD data cited by e.l.f., the brand generated more than $120 million in net sales over the last 12 months, outpacing longer-established prestige labels. Why e.l.f. Beauty moved fast • Gen Z reach: e.l.f.’s CEO Tarang Amin noted that 60 percent of Rhode’s customers are under 30, mirroring e.l.f.’s own core demo but at a higher price point, giving the drug-store powerhouse instant credibility in prestige skincare. • DTC expertise: Rhode’s direct-to-consumer model delivers margins north of 70 percent, a figure e.l.f. hopes to replicate across its broader portfolio. • Social media moat: Hailey Bieber’s combined 52 million Instagram and TikTok followers function as a built-in marketing engine, eliminating eight-figure ad budgets competitors routinely spend. What’s next for Rhode Bieber will retain an active role as Chief Creative Officer and is locked into a five-year creative contract. Sources close to the negotiations say new launches—rumored to include a vitamin-C essence and tinted lip oils—are slated for Q4 2025, just in time for holiday beauty hauls. e.l.f. plans to roll Rhode onto Ulta and Target shelves nationwide by early 2026, dramatically expanding reach beyond the brand’s current website and limited pop-up activations. Financial impact and market reaction Shares of e.l.f. Beauty (NYSE: ELF) spiked 8 percent in after-hours trading on news of the acquisition, adding roughly $600 million to the company’s market cap. Beauty analysts at Piper Sandler forecast the deal could add 15–18 percent to e.l.f.’s top line in fiscal 2026, even before anticipated international rollouts. Justin Bieber’s proud response Husband Justin Bieber posted “So proud of you, my love” on Instagram Stories alongside Rhode’s signature glazed donut emoji, underscoring how the couple’s combined star power continues to dominate both music and lifestyle sectors. Bigger picture The Rhode sale follows Kylie Jenner’s 51 percent divestiture of Kylie Cosmetics to Coty for $600 million in 2019 and Rihanna’s reported $2.8 billion valuation for Fenty Beauty, signaling that celebrity-led brands remain acquisition darlings despite macroeconomic headwinds. For Hailey Bieber, the billion-dollar valuation cements her as a powerhouse founder—influencer first, yes, but now an established beauty executive steering one of the industry’s fastest-growing labels.