Gainbridge Explained: Why the Indy 500 Sponsor’s Digital Annuity Platform Is Suddenly Everywhere

A fast-rising name in fintech-backed insurance, Gainbridge is accelerating its brand visibility with a string of high-profile sports partnerships and award-winning activations that align the company with some of the largest audiences in U.S. motorsports and women’s sports. Gainbridge’s Multiyear Grip on the Indianapolis 500 The countdown to Memorial Day weekend has begun, and the 109th running of the Indianapolis 500 will once again roll off as the “Indianapolis 500 presented by Gainbridge.” The digital annuity platform first took over presenting-sponsor duties in 2019 and signed a fresh multiyear extension that keeps its yellow-and-black logo on the world’s biggest single-day sporting event through at least the mid-2020s. With NBC and Peacock distributing the race to more than 200 global markets, the deal delivers unmatched brand impressions while reinforcing Gainbridge’s Indiana roots. Introducing the Gainbridge Super League Beyond open-wheel racing, 2025 marks Gainbridge’s entry into soccer naming rights. In April, the United Soccer League announced a groundbreaking partnership that rebrands its new top-flight women’s league as the “Gainbridge Super League.” The multi-year agreement grants Gainbridge exclusive financial-services status and league-wide jersey placement when the inaugural season kicks off in August 2025. The move positions the company at the heart of the fastest-growing segment of U.S. soccer while complementing its existing relationship with LPGA legend Annika Sörenstam and WNBA No. 1 draft pick Caitlin Clark. Award-Winning Brand Activation The strategy is already paying dividends. Gainbridge captured Sports Business Journal’s 2025 “Brand Activation of the Year” for its interactive fan experience with Caitlin Clark at The ANNIKA LPGA event in Florida. Judges praised the campaign’s blend of immersive tech and financial-literacy messaging—an approach the company says will reappear trackside at Indianapolis Motor Speedway and pitch-side in the Gainbridge Super League. Why Sports? A Funnel for Fintech Growth Gainbridge is part of Group 1001, an A-rated insurance group with more than $58 billion in assets under management. The platform sells multi-year guaranteed annuities (MYGAs) and makes long-term savings products accessible online. By anchoring itself to appointment-viewing events—IndyCar’s iconic “Greatest Spectacle in Racing” and the first U.S. women’s soccer league with full professional standards—the company funnels broad fan interest into targeted digital acquisition: • National TV broadcasts push viewers to Gainbridge.io, where rates are prominently featured. • In-stadium QR codes and mobile apps convert live attendees into quote requests within seconds. • Athlete-led content on TikTok and Instagram extends reach to Gen Z savers researching passive-income tools. Community Impact and Gender-Equity Focus A cornerstone of each sponsorship is community investment. The “Parity Week by Gainbridge” grant program will distribute $222,000 in 2025 to nonprofits expanding access to sports and education for girls and women, mirroring the company’s female-forward branding in golf and soccer. Meanwhile, Andretti Global’s No. 26 Gainbridge Honda will carry the names of 800+ women employees during Women’s History Month, underscoring the firm’s commitment to representation. What’s Next • May 25, 2025 – Green flag for the Indy 500 presented by Gainbridge on NBC and Peacock. • Summer 2025 – Nationwide retail campaign highlighting “Indy 500 Champion rates” on five-year MYGAs. • August 2025 – First kick of the Gainbridge Super League, with streaming details expected shortly. Bottom Line By intertwining its annuity platform with tent-pole sports properties and purpose-driven programs, Gainbridge is converting cultural relevance into customer growth at record speed. Expect the brand to keep leveraging marquee events, star athletes and community grants to stay firmly in the winner’s circle—on the track, on the pitch and in consumers’ long-term portfolios.