Emily Ratajkowski’s Daring New Sheer Dress Photos Go Viral—See the Look Fans Can’t Stop Sharing

Emily Ratajkowski ignited the internet again this week after uploading a sun-drenched Instagram carousel that shows the model, actor, and author stretched out on a lounger wearing nothing but a navy baseball cap and a swipe of SPF. The unfiltered shot—part of a vacation photo dump from Italy—racked up more than a million likes in a matter of hours and sent “EmRata” soaring to the top of social-media trending lists, as fans praised her trademark confidence and body-positive messaging. The viral moment arrives on the heels of a busy summer for Ratajkowski. While promoting her upcoming scripted series “Too Much,” the 34-year-old stepped out in Manhattan last week wearing three paparazzi-stopping outfits in a single day: a plunging leather midi, a sheer mesh mini, and a vintage-inspired low-rise denim set—all styled with her signature tousled hair and mismatched earrings. The rapid-fire wardrobe changes doubled as runway showcases for Inamorata, her swim and ready-to-wear label that continues to blur the line between beachwear and street style. Inamorata also landed its most talked-about drop of 2025 this month: the “Aperitivo” one-piece, a chest-plunging, hip-baring suit Ratajkowski modeled herself during a cliffside sunset shoot on the Amalfi Coast. Fashion editors have already dubbed it the brand’s “most daring swimsuit to date,” and stock reportedly sold out within six hours of launch, prompting a second production run slated for mid-August. Beyond fashion, Ratajkowski’s unfiltered snapshots continue to spark conversation about self-ownership and the female gaze—a theme she explored in her 2021 bestseller “My Body.” In Sunday’s caption, she wrote simply, “July things,” but commenters read deeper, debating everything from post-divorce liberation to the double standards that govern women’s public image. Cultural critics note that her minimalist approach—no professional lighting, no glam squad—reinforces the authenticity that keeps her 30-million-plus followers engaged. Industry analysts predict the latest Instagram buzz will translate into a surge of organic traffic for “Too Much,” scheduled to debut on a major streaming platform this fall, while Inamorata searches are already spiking on Google Shopping. Meanwhile, paparazzi continue to camp outside her Tribeca apartment, hoping to capture the next headline-making street-style moment. Whether baring all under the Mediterranean sun or strutting through New York in archival Vivienne Westwood, Emily Ratajkowski has mastered the art of turning personal expression into viral currency—and the clicks show no sign of slowing down.