#edward enninful
Edward Enninful Steps Down as British Vogue Editor – What His Surprise Exit Means for the Future of Fashion
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Edward Enninful, the transformational former editor-in-chief of British Vogue, is wasting no time defining his post-Condé Nast era. This week he unveiled the first concrete steps of his new multimedia venture, EE72, and signaled an unexpected move into fashion design—developments that confirm why the 53-year-old tastemaker remains one of the industry’s most watched figures.
A cinematic first cover
EE72’s debut print magazine, simply titled “72,” will hit newsstands in November with Julia Roberts photographed by Mert & Marcus on the launch cover—an image Enninful calls “a love letter to iconography.” The quarterly promises long-form storytelling, collectible design, and an inclusive contributor list that echoes the editor’s Vogue legacy of championing under-represented voices.
Why print still matters
While many publishers race toward digital-only models, Enninful insists that high-quality print remains “the ultimate luxury experience.” In a new Fast Company interview he argues that tactile magazines now function like vinyl albums: niche but powerful, commanding premium ad rates and deep reader engagement.
Moncler Genius collaboration
In a headline-grabbing twist, Enninful is stepping in front of the mood board as a collaborator on Moncler Genius, designing a capsule that will be unveiled during London Fashion Week and installed at Gagosian’s Burlington Arcade gallery. The project blends Moncler’s technical heritage with Enninful’s storytelling flair—think insulating outerwear recut in exaggerated couture silhouettes and accompanied by a short film scored by FKA twigs.
The EE72 ecosystem
EE72 is more than a magazine. According to sources close to the project, it encompasses a creative studio, podcast network, and pop-up retail experiences set to roll out in 2026. “We’re building a universe where journalism, fashion, art, and activism coexist,” Enninful told Bloomberg, noting that the number 72 references both his birth year and the brand’s commitment to 72 percent sustainable materials across all merchandise.
Impact on British Vogue
Enninful’s successor at British Vogue, Chioma Nnadi, publicly congratulated her mentor on Instagram, calling EE72 “the next chapter in inclusive media.” Analysts say Condé Nast benefits indirectly; every Enninful headline keeps the Vogue universe in the cultural conversation even as he charts an independent path.
Inclusivity as USP
From casting disabled, trans, and plus-size talent on Vogue covers to prioritizing African and South Asian designers, Enninful built his reputation on radical inclusivity. EE72 doubles down: issue one pairs essays on neurodiversity with fashion portfolios shot on location in Accra, Nairobi, and Mumbai. Sponsors include LVMH and Gucci, both eager to align with the editor’s credibility among Gen Z consumers who demand authentic representation.
SEO outlook
Search interest in “Edward Enninful” spiked 450 percent after the Moncler news dropped, while “EE72 magazine” is now a breakout keyword. With hard product launches (the Moncler capsule, the Julia Roberts cover) and soft-power buzz (podcasts, limited-edition signings), Enninful maintains a flywheel of shareable moments primed for social-media virality and evergreen search traffic.
What’s next
Industry insiders expect EE72 to host an art-meets-fashion summit in spring 2026 and to explore film production deals in Hollywood. For now, all eyes are on October’s London Fashion Week, where the Moncler Genius installation is tipped to draw both street-style stars and institutional collectors.
Bottom line
Edward Enninful’s pivot from magazine monarch to multidisciplinary entrepreneur illustrates how legacy editors can thrive in a creator-led economy. By betting on print as a luxury object, embracing sustainable design, and exporting his inclusive vision across platforms, he is setting a template for the next decade of fashion media—and ensuring that his name stays at the top of every style-watcher’s search bar.
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