Dr. Squatch’s New All-Natural Soap Drop Goes Viral—What to Know and Where to Buy

Dr. Squatch, the California-based men’s grooming brand famous for its all-natural bar soaps, has set the internet ablaze once again—this time by bottling celebrity buzz right into its lather. On 29 May, the company unveiled a limited-edition “Bathwater Bar” created in collaboration with actress Sydney Sweeney, who literally donated the bathwater used in the manufacturing process, according to the brand’s press release and multiple entertainment outlets. Only 5,000 hand-numbered bars were produced, and a giveaway of 100 units sold out within minutes, demonstrating the cult-like demand that has come to define Dr. Squatch launches. The stunt immediately dominated social feeds, sparked memes, and fueled headlines in publications ranging from The New York Times to Page Six. While some fans applauded the “playfully weird” marketing, others labeled the concept “gross” or “gimmicky,” prompting Sweeney to defend the collaboration in recent interviews. “It’s all about having fun with self-care,” she told reporters, shrugging off backlash that her bathwater bar had crossed a line between quirky and crass. For Dr. Squatch, the uproar is anything but bad news. The brand’s social accounts added more than 150,000 followers in the first 48 hours after the announcement, and search interest in “Dr Squatch soap” skyrocketed. Traffic surges translated directly into checkouts for the company’s evergreen staples—Pine Tar, Cedar Citrus, and Wood Barrel Bourbon—proving once again that viral drops serve as potent customer-acquisition engines. The splashy tie-in arrives on the heels of two other growth milestones. First, Dr. Squatch expanded its retail footprint in March by rolling out its natural body-wash line to more than 3,000 Walmart stores nationwide, bringing the indie favorite to big-box shoppers for the first time. Second, the company signed on as the “Official Body Soap” of Tough Mudder U.S. for the 2025 obstacle-race season, guaranteeing product sampling and brand activations at every muddy finish line. Why the aggressive push? Industry analysts point to a booming men’s personal-care market projected to surpass $115 billion globally by 2030. “Male consumers are trading up from generic body wash to specialty formulations with premium ingredients—and clever storytelling,” notes retail strategist Dana Kim. Dr. Squatch’s strict use of plant-derived oils and absence of harsh chemicals such as sulfates and parabens resonates with ingredient-conscious buyers, while off-beat campaigns like the Sweeney bathwater stunt keep the brand culturally relevant. How to score the viral bar (or anything else in the lineup) • Online: While the Bathwater Bar sold out instantly on drsquatch.com, fans can join a wait-list in case a second batch is produced. Core scents remain in stock. • In store: Classic Dr. Squatch bars and the new natural body wash can now be found in the men’s grooming aisle at Walmart, as well as at Target and Kroger. • Events: Tough Mudder participants this summer will receive a complimentary Squatch sample at registration, plus a chance to rinse off in branded shower trailers. SEO tips to remember: For the best deals, search phrases like “where to buy Dr Squatch soap,” “Dr Squatch Walmart price,” and “Sydney Sweeney bathwater soap restock” to stay ahead of future drops. With a viral celebrity collab, brick-and-mortar distribution gains, and sports partnerships lathering up fresh audiences, Dr. Squatch is proving that even in an overcrowded grooming aisle, a little sudsy spectacle still sells.