Show Your Ink on Friday the 13th: Chipotle Rolls Out One-Hour BOGO Burrito Deal for Tattooed Fans

Chipotle is spicing up Friday the 13th with a “Tatted Like a Chipotle Bag” buy-one-get-one (BOGO) deal that rewards anyone willing to flash their ink—real or temporary—for one free entrée between 3 p.m. and 4 p.m. local time on March 13. The one-hour promotion returns nationwide in the U.S. and Canada and is capped at five free menu items per transaction, giving burrito lovers a brief but lucrative window to double up on bowls, burritos, tacos, or salads. Why tattoos? Chipotle says its distinctive brown-bag doodles sparked a wave of fan ink over the years, inspiring the chain to collaborate again with rapper and Chipotle super-fan Swae Lee, who will promote the event across social channels and surprise select restaurants during the hour-long giveaway. A summer 2025 version of the same stunt delivered Chipotle’s highest sales for that mid-afternoon slot, proving that quick-hit promos can turn social buzz into real traffic. How to score the free food: 1. Visit any participating Chipotle location on Friday, March 13, between 3 p.m. and 4 p.m. 2. Show a visible tattoo—permanent or drawn on—that references Chipotle or resembles its bag artwork. 3. Order two entrées; the lower-priced item becomes free at checkout. Fine print notes that extras such as queso, guac, and lifestyle bowls still carry their usual upcharges, and online or delivery orders are excluded. The clock-ticking gimmick is designed to drive in-store footfall, so expect lines and arrive early. Marketing analysts see the move as a low-cost loyalty play that taps Gen Z’s love of experiential perks. By limiting the timeframe, Chipotle controls redemption costs while supercharging social shares; last year’s campaign generated more than 250 million TikTok views in 24 hours, according to the company. With March 13 falling during spring-break season, the brand bets its burrito-for-ink exchange will trend again—and push late-afternoon sales past last summer’s records. For diners, the strategy is simple: grab a Sharpie, sketch a tiny pepper on your wrist, and you could be walking out with two burritos for the price of one—no tattoo regret required.