Chase Sapphire Reserve Surges Back With 75,000-Point Bonus—Here’s Why You Should Apply Now

JPMorgan Chase has confirmed a sweeping refresh of its flagship Chase Sapphire Reserve® credit card, rolling out June 23 2025 for new applicants and later for existing cardholders. The overhaul brings richer points multipliers and a bundle of lifestyle credits—but also a hefty jump in the annual fee. Bigger annual fee, bigger credits • The price of entry leaps from $550 to $795, while the fee for each authorized user rises from $75 to $195. • Chase says the refreshed package delivers more than $2,700 in yearly value, anchored by new statement credits for Lyft Pink All-Access, Peloton App+, Apple TV+, Instacart+, and a $100 Global Entry/TSA PreCheck® reimbursement. Revamped earning rates Effective June 23, purchases booked through the Chase Travel portal will earn: • 8X points on flights, hotels, and rental cars (up from the current 5X/10X split). • 4X points on flights and hotels booked directly with airlines or properties (replacing the flat 3X on “other travel”). • 3X points on dining worldwide remains unchanged. “Points Boost” grace period Current Sapphire Reserve holders keep the $550 fee and the familiar 1.5 cents-per-point travel redemption rate until their next renewal date on or after October 26 2025. During that window, they’ll also gain temporary access to the new “Points Boost” earnings, giving loyal cardmembers a chance to sample the perks before deciding whether to renew at the higher price. Travel and lifestyle extras • Existing $300 annual travel credit remains. • Priority Pass Select lounge membership continues, now bundled with two “Reserve Dining” passes for Sapphire-branded airport restaurants. • DoorDash DashPass is replaced by Instacart+ plus a quarterly $15 grocery delivery credit. • Peloton statement credit covers the recently relaunched App+ tier, matching demand from at-home fitness enthusiasts. • Lyft Pink All-Access provides 10% off rides and unlimited bike and scooter unlocks, positioning the card as an urban-mobility companion. Competitive landscape The $795 fee pushes the Sapphire Reserve into the same pricing bracket as the Amex Platinum ($695) and Capital One Venture X Business ($795), heightening pressure on Chase to prove its expanded credits are easily usable. For frequent Chase Travel bookers, the 8X multiplier translates to a 16% effective rebate when points are redeemed for travel at 2 cents each through partners like World of Hyatt. Casual travelers who do not maximize portal bookings may find the Sapphire Preferred or Freedom Flex a better fit. Action plan for cardholders 1. Mark October 26 2025 on the calendar; decide before the renewal whether the richer perks justify the added $245. 2. Front-load big-ticket trips via Chase Travel to exploit 8X earning while testing the new lifestyle credits. 3. Compare redemption value: Hyatt transfers, United MileagePlus, and Virgin Atlantic often exceed 2 cents per point, offsetting the higher fee. 4. Consider downgrading to the no-fee Sapphire or the $95 Sapphire Preferred if benefit usage falls short of roughly $20-per-month in incremental value. Bottom line The 2025 Chase Sapphire Reserve refresh turbo-charges earning potential and showers cardmembers with subscription credits, but it comes at a record-high annual fee. Heavy travelers and power users of Chase Travel stand to come out ahead, while infrequent flyers must crunch the numbers—or shop the growing field of premium rewards cards—before their next renewal.