Carl's Jr Launches Limited-Time $5 Monster Burger Deal—Here's Why Everyone's Talking

Fast-food fans hunting for late-night bites just got a fresh reason to swing through the Carl’s Jr. drive-thru. The chain has rolled out its new “Build Your Own Bag” (BYOB) value deal—an after-hours bundle that lets guests customize a complete meal for just $5.99, available nightly from 8 p.m. to close through July 8 at participating restaurants. What’s in the BYOB bag • 4-piece Chicken Stars™ (automatic starter) • Entrée choice: Single Cali Classic Burger or Spicy Chicken Sandwich • Side choice: small Natural Cut Fries or Onion Rings (mobile-app users can upgrade to Waffle Fries, Fried Zucchini, Chocolate Cake and more) According to Paz Romero, Carl’s Jr. vice-president of brand, the bundle “allows guests to mix and match delicious menu items, choosing exactly what fits their cravings.” The promotion targets night owls who want speedy, affordable food without sacrificing flavor. Influencer-powered launch To ignite social buzz, Carl’s Jr. hosted “Club Carl’s,” a one-night Los Angeles pop-up headlined by TikTok star Alix Earle. The creator, known for late-night burger runs, previewed the BYOB menu alongside DJ Disco Lines, flooding TikTok, Instagram and X with real-time content that spotlights the chain’s makeover as a go-to late-night destination. Tapping holiday traffic The timing aligns perfectly with Memorial Day travel and summer road-trip season. USA TODAY’s holiday deal roundup lists the BYOB offer as one of the weekend’s top fast-food bargains, underscoring its potential draw for price-conscious travelers and military families. Why BYOB matters for SEO and sales • High-volume keywords: “Carl’s Jr. late-night menu,” “$5.99 Carl’s Jr. deal,” and “Build Your Own Bag” are trending search terms as consumers look for affordable food after dark. • Value positioning: With inflation pinching wallets, sub-$6 combos differentiate the brand from McDonald’s, Wendy’s and Taco Bell’s new Double Decker lineup. • App engagement: Guests who order through the Carl’s Jr. My Rewards app unlock extra entrée and side choices, nudging downloads and loyalty sign-ups. Expert view Restaurant analyst Maya Sloan notes, “Fast-food brands that win late-night dominate incremental sales because they face less competition from fast-casual players. Carl’s Jr. is smart to pair a price-pointed bundle with influencer reach to Gen Z.” How to get the deal 1. Visit any participating Carl’s Jr. from 8 p.m. until close. 2. Ask for the Build Your Own Bag or select it in the My Rewards app. 3. Mix and match your entrée and side, then pay $5.99 plus tax. What’s next for Carl’s Jr. The BYOB launch follows March’s triple-patty burger expansion and precedes the annual Stars for Heroes fundraising drive (May 14–31) benefiting military charities. Combined with new store openings in markets like Carson City, Nevada, the chain is aggressively pursuing market share during the 2025 summer peak. Bottom line Between an attention-grabbing price, social-media buzz and app-exclusive upgrades, Carl’s Jr.’s BYOB deal positions the brand to capture late-night traffic and road-trip dollars all summer long. Hungry night drivers—and savvy bargain hunters—now have one more reason to punch “Carl’s Jr. near me” into the GPS.