#best buy
Best Buy Announces Surprise 3-Day Flash Sale: Save Up to 60% on iPhones, OLED TVs & Laptops Today
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Best Buy gears up for a pivotal week: deep discounts for shoppers, critical numbers for investors
Strong holiday-weekend traffic
The electronics giant kicked off its annual Memorial Day Sale with up to 50 % off major appliances, laptops, TVs and smart-home gear on BestBuy.com and in stores. Doorbusters include:
• LG and Samsung OLED TVs up to $1,000 off
• Select Windows laptops up to $500 off
• KitchenAid, Whirlpool and GE appliances up to 45 % off
• Apple Watch Series 10 at its lowest price since launch
Early search data shows “Best Buy Memorial Day sale 2025” surging as one of the most-queried shopping terms of the weekend, signaling robust demand for discretionary tech ahead of summer.
Earnings on deck: what Wall Street expects
After Monday’s sales rush, attention turns to Thursday’s Q1 FY26 earnings call scheduled for May 29 at 8 a.m. ET. Analysts forecast earnings of about $1.09 per share on $8.77 billion in revenue, a modest year-over-year decline as consumer electronics demand normalizes.
Why the first quarter matters
• Comps comparison: Same-store sales fell 4.8 % in Q4 FY25 but management guided for flat to 2 % growth in FY26. Investors will look for evidence that traffic from seasonal promotions is translating into sustainable comp growth.
• Margin watch: Ongoing price competition from Amazon and Walmart means merchandising and supply-chain efficiencies will be scrutinized.
• Marketplace launch: Best Buy is building a third-party marketplace with Mirakl, slated for summer 2025, to expand selection without heavy inventory risk. Management may provide an exact go-live date and seller roster.
Stock snapshot
BBY shares closed Friday at $69.92, down 1.19 % on the day but up roughly 8 % month-to-date as bargain hunters rotate into retail ahead of earnings. A beat-and-raise scenario could push the stock back above the $75 resistance level, while a miss may test March lows near $62.
What to watch this week
1. Memorial Day sell-through metrics released by third-party data firms.
2. Gross-margin commentary on gaming consoles as Nintendo, Sony and Microsoft prepare new hardware cycles.
3. Updates on AI-enabled in-home services from Geek Squad, a potential high-margin growth vector.
Bottom line
For deal seekers, the 2025 Best Buy Memorial Day Sale offers some of the steepest tech discounts since Black Friday. For investors, Thursday’s Q1 results and guidance will set the tone for the rest of FY26. Whether you’re hunting for a new OLED TV or gauging BBY’s long-term upside, this is the week to keep Best Buy on your radar.
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