Ben Stiller Steals the Show in Instacart’s Wild Super Bowl LX Ad Teaser

Ben Stiller is suiting up in sparkly disco threads for Super Bowl LX, starring opposite Gen-Z chart-topper Benson Boone in Instacart’s new 30-second spot “Bananas,” directed by Oscar winner Spike Jonze. The retro-styled commercial, which will air in the first quarter on 8 February 2026, turns an everyday grocery choice into an over-the-top musical showdown. Set on a 60-foot LED stage washed in Instacart’s orange-and-green palette, the ad opens with Stiller and Boone harmonizing about finding the perfect banana using the app’s new “Preference Picker.” The duet devolves into a hilarious rivalry when Boone nails a back-flip mid-performance and Stiller’s character belly-flops onto a drum kit in a jealous attempt to match him. The chaos ends with the tagline “Bananas just how you like,” spotlighting the feature that lets shoppers specify ripeness from “Not Ripe” to “Ripe.” Speaking to PEOPLE, Stiller said the absurd premise won him over immediately: “Choosing bananas seemed funny to me. And a song about it seemed ridiculous,” he laughed, adding that Jonze’s decision to film on vintage 1980s tube cameras gave the piece its tactile authenticity. Boone, meanwhile, embraced the physical comedy, creating what Stiller jokingly calls “flip envy” that fuels their on-screen feud. The spot marks Jonze’s first Super Bowl commercial in more than two decades and extends Instacart’s strategy of tying product minutiae to pop-culture spectacle. Bananas are the platform’s most-ordered item—over 1.8 billion delivered to date—making the fruit an unlikely yet data-backed mascot for game-day buzz. A longer director’s cut will drop online after the televised debut, promising even more disco drama and failed flips. For Stiller, the commercial arrives amid a busy stretch: he’s shepherding Season 2 of his Emmy-winning Apple TV+ thriller “Severance,” developing a docuseries about his parents’ comedy legacy, and reportedly returning as the gleefully cruel Hal L. in Netflix’s upcoming “Happy Gilmore 2.” Pairing that momentum with a prime-time Super Bowl slot keeps the 59-year-old firmly in the cultural conversation—and at the top of this week’s search trends. Why it matters for viewers and brands • Star power: Ben Stiller’s first Super Bowl ad appearance since 2008 delivers instant recognition across demographics. • Cross-generational hook: Teaming the “Zoolander” icon with TikTok favorite Benson Boone broadens appeal from Boomers to Gen Alpha. • Commerce meets comedy: Showcasing Instacart’s granular grocery options underlines its competitive edge while entertaining 100 million-plus viewers. SEO takeaway Fans searching for “Ben Stiller Super Bowl 2026 commercial,” “Instacart Bananas ad,” or “Benson Boone Spike Jonze” will find fresh details here—fueling click-throughs before, during and after the Big Game.