Bed Bath & Beyond Bankruptcy Declared: Final Liquidation Sales, Coupon Deadlines & What Shoppers Need to Know

Bed Bath & Beyond, the once-beleaguered home-goods chain that filed for Chapter 11 protection in 2023, is officially back on Main Street—and Wall Street. On 8 August 2025 the company unveiled its first brick-and-mortar location under the refreshed “Bed Bath & Beyond Home” concept in Nashville, Tennessee, drawing hundreds of shoppers with the brand’s iconic blue 20%-off coupons and an expanded assortment of private-label décor, kitchenware, and dorm essentials. The new 35,000-square-foot prototype is designed around a “digital-first, pickup-fast” layout: QR codes line every aisle, letting customers scan, ship, or schedule same-day locker pickup. A “Dorm HQ” back-to-college shop plus a registry lounge signal a return to the high-margin categories that once made Bed Bath & Beyond a destination for new homeowners and students. Executive chair Jonathan Johnson said the Nashville performance will serve as the template for “dozens of openings” slated for 2026. Behind the comeback is Beyond Inc.—formerly Overstock.com—which purchased Bed Bath & Beyond’s intellectual property for $21.5 million in 2023 and spent the past two years operating the business as an online marketplace. Last week the parent company announced it is reclaiming the storied ticker symbol “BBBY” and will begin trading under the Bed Bath & Beyond, Inc. name on 29 August 2025. Analysts say the symbol switch could rekindle retail-investor enthusiasm that propelled the stock during the 2021 meme-trading frenzy. Expansion plans, however, come with strategic caveats. Johnson confirmed that no new stores are planned for California, citing the state’s stringent labor and energy regulations and higher real-estate costs. Instead, the retailer is targeting Sun Belt suburbs and college towns where supply-chain costs are lower and online sales already exceed national averages. To avoid the inventory glut that triggered the 2023 bankruptcy, the revived Bed Bath & Beyond is adopting an asset-light model: 60% of in-store SKUs will be fulfilled from regional warehouses, and vendors now shoulder return freight. Early tests show a 28% reduction in working capital as a result, according to company filings. Industry watchers note that the comeback coincides with a resilient U.S. home-improvement market—spending on small home projects rose 6.3% year-over-year in July—and Bed Bath & Beyond’s revamped loyalty program, dubbed “Beyond+ Plus,” offers members free shipping, rotating 25% off flash deals, and access to an AI-powered room-visualizer tool online. If the Nashville pilot sustains traffic above its projected 5,000 daily visits through Labor Day, management says phase-two openings could accelerate into Q4, positioning Bed Bath & Beyond to compete head-to-head with Target’s home aisles and Williams-Sonoma’s higher-end brands just in time for the 2025 holiday season.