Apple Stock (AAPL) Today: Key Drivers, Price Movement, and What Investors Should Watch

Apple Inc. (NASDAQ: AAPL) shares are attempting to claw back losses in Tuesday’s pre-market session, trading near $199 after sliding more than 3 % Monday to close at $195.27, their lowest finish since early-2024. The rebound comes as investors weigh fresh tariff threats, record-setting service revenues and the countdown to Apple’s Worldwide Developers Conference (WWDC) on 9 June. Tariff whiplash Former U.S. President Donald Trump signaled he could slap a 25 % levy on iPhones and other devices assembled overseas, reviving worries about Apple’s China-centric supply chain. Yet Morgan Stanley calculates that even with a full 25 % tariff, building iPhones abroad would still be cheaper than shifting production to the U.S., limiting profit-margin damage. Citi analysts echoed that view overnight, calling the tariff risk “manageable” and noting room for modest price increases if needed. Fund flows turn cautious Regulatory filings show California’s giant CalPERS pension trimmed its Apple stake for the second straight quarter, reallocating cash to Meta Platforms and AMD, while several active managers rotated out of megacap tech after a rough May for equities. Apple’s 22 % year-to-date slide has erased roughly $800 bn in market value, pushing the stock’s forward P/E toward 27, its cheapest multiple since 2022. Earnings tailwind still blowing Apple’s fundamentals remain resilient. The company’s March-quarter revenue grew 5 % to $95.4 bn, while diluted EPS hit a record $1.65, aided by double-digit Services growth and a $100 bn expansion of the share-repurchase program. Management also lifted the quarterly dividend 4 % to $0.26, underscoring healthy cash flow. Catalysts on deck • WWDC 2025 (9–13 June): Expect iOS 19, new visionOS APIs and deeper on-device generative-AI features for the iPhone 16 lineup—updates that could reignite hardware enthusiasm and widen Services margins. • Tariff clarity: Investors will watch Washington-Beijing headlines for signs of negotiation or escalation. Any exemption window, similar to 2019’s, could spark a relief rally. • Buyback pace: With nearly $90 bn left under authorization, Apple could aggressively retire shares while prices linger below $200, mechanically boosting EPS in the back half of FY 2025. Technical picture AAPL is testing long-term support near the 200-week moving average around $193. A decisive bounce above $205 would break a two-month downtrend and open the door to the $220–$225 congestion zone from March, while a close under $190 risks a retrace toward the 52-week low at $169. Bottom line Short-term volatility tied to tariff rhetoric and risk-off market sentiment is colliding with Apple’s durable cash engine, imminent AI-centric product refreshes and one of the largest buyback arsenals in corporate history. Traders betting on mean reversion will focus on WWDC headlines and tariff negotiations for cues, while long-term investors may view sub-$200 prints as an opportunity to accumulate a still world-class cash generator at a discount.