Apple Event Live: Full Unveiling of iPhone 15, Apple Watch 9, AirPods Updates & Surprise Releases

Apple’s September 2025 keynote is finally here, and millions of viewers are searching for the official Apple Event live stream to catch every product reveal in real time. Today’s showcase—branded “Awe Dropping”—kicks off at 1 p.m. ET / 10 a.m. PT from Apple Park in Cupertino, California, and will be broadcast free on Apple.com and the Apple TV app for iPhone, iPad, Mac, Apple TV, and select smart-TV platforms. How to watch the Apple Event live • Open the Apple TV app or visit Apple.com/apple-events a few minutes before the start time to join the countdown. • On YouTube, search “Apple Event live” to find the official 4K stream with real-time captions and chapter markers. • Enable notifications on Apple’s channel or in the Apple TV app so you never miss the moment Tim Cook walks on stage. What to expect from the keynote Apple is widely expected to unveil the iPhone 17 family—including the ultra-slim iPhone 17 Air alongside the Pro and Pro Max models—as well as Apple Watch Series 11, Apple Watch Ultra 3, and third-generation AirPods Pro. Analysts anticipate camera upgrades, faster A19 Bionic silicon, and USB-C accessories across the lineup. Why this Apple Event matters • The iPhone 17 marks Apple’s first full-scale design refresh in three years, a critical move as global smartphone sales rebound. • Apple Watch 11 is rumored to introduce blood-pressure sensing, helping Apple maintain its lead in the wearables market. • AirPods Pro 3 could debut lossless audio over Wi-Fi, setting a new benchmark for wireless earbuds. Post-event recap and replay If you miss the live feed, a full-resolution replay will appear on the Apple Events page shortly after the show ends, along with individual product videos and press releases. Bookmark this article for instant links to the replay, detailed specs, preorder dates, and carrier deals as soon as they drop. Stay tuned—our newsroom is running a minute-by-minute Apple Event live blog that will update with every major announcement, pricing detail, and availability window so you can make informed upgrade decisions before preorders open later this week.