#amber alert
Amber Alert Issued for Missing 9-Year-Old—Photos and Suspect Vehicle Details Released
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AMBER Alert issued for missing Louisiana infant: What we know and how you can help
Key details at a glance
• Victim: A’Laya Jackson, 3-month-old Black female, black hair, brown eyes
• Suspect: Carnasia Mims, 5'4", 137 lbs, black hair, brown eyes
• Vehicle: Blue 2012 Toyota Yaris, Louisiana plate 533HZE
• Last seen: Bayou Run Dr., New Roads, Pointe Coupee Parish, 3:18 p.m. CST, 22 Nov 2025
Timeline of events
1. Saturday, 22 Nov, 3:18 p.m. – Neighbors report seeing A’Laya removed from her home by Carnasia Mims.
2. 10:25 p.m. – Louisiana State Police activate the statewide AMBER Alert after confirming the threat to the child’s safety.
3. Overnight – Digital highway signs, wireless emergency alerts and social-media blasts push the alert across Louisiana and neighboring states.
Description of suspect and vehicle
Investigators believe Mims is traveling in a blue 2012 Toyota Yaris bearing Louisiana tag 533HZE. The compact hatchback has a dented rear bumper and “Baby on Board” decal on the rear window. Mims may attempt to reach family in East Baton Rouge or travel west toward Texas via US-190, authorities say.
How to report a sighting
• Call 911 immediately.
• Provide location, direction of travel and any distinguishing vehicle damage.
• Do not approach; the suspect’s behavior is unpredictable.
Understanding the AMBER Alert system
Named after nine-year-old kidnapping victim Amber Hagerman, the federally coordinated program interrupts broadcasts and cell networks to crowdsource urgent child-abduction cases. Alerts are only issued when four criteria are met: confirmation of abduction, risk of serious harm, sufficient descriptive data, and the child’s age being 17 or younger.
Why every second counts
National Center for Missing & Exploited Children data show that 94 percent of successfully recovered AMBER victims are found within the first 72 hours of activation. Quick public tips often give investigators the breakthrough they need.
What to do if your phone received the alert
1. Save the notification so you can reference the plate number.
2. Share the official Louisiana State Police post to your social channels to widen reach.
3. Keep an eye on parking lots, gas stations and rest areas along US-61, LA-1 and I-10 corridors.
Protecting your family from child abductions
• Teach children their address and a trusted caregiver’s phone number.
• Establish a family password; children should only leave with someone who knows it.
• Keep recent photos and medical info handy; time matters if you must file a report.
Stay informed
For live updates, follow Louisiana State Police on X (@LAStatePolice) and sign up for Wireless Emergency Alerts on your smartphone. If you believe you have information but are outside Louisiana, call the National AMBER Hotline at 1-877-AMBER-51; calls route to the nearest law-enforcement agency.
The bottom line
Law-enforcement officials emphasize that public vigilance is the single greatest asset in bringing A’Laya Jackson home safely. Check your surroundings, report any sightings and keep the alert circulating until the infant is located.
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