Alex Warren’s Game-Changing Reveal: Inside the Bold Move Shaking Up TikTok and YouTube

Alex Warren is gearing up for his biggest mainstream moment yet: a primetime performance at the 2025 American Music Awards, where the 23-year-old singer-songwriter and former YouTube creator will bring his breakout hit “Ordinary” to a global television audience. The slot caps a meteoric year in which “Ordinary” climbed to No. 2 on the Billboard Hot 100 and racked up more than 400 million streams across platforms. A viral rise from TikTok to the AMAs Warren first captured hearts online with comedic vlogs, but 2024’s “See You Again” proved he could translate that charisma into music. “Ordinary” completed the pivot, exploding on TikTok with 1.6 million user-generated videos before crossing over to radio. Industry insiders credit Warren’s raw storytelling—he wrote the single about growing up in foster care—as the reason it resonates well beyond his 20-million-strong social-media fanbase. Support from wife and fellow creator Kouvr Annon Red-carpet cameras are already zeroing in on the couple’s AMA prep after Just Jared published photos of Annon cheering Warren on during rehearsals. The pair’s combined social following of nearly 35 million ensures behind-the-scenes moments trend instantly, further driving anticipation for the live show. Fresh music: “Bloodline” with Jelly Roll While “Ordinary” still soars, Warren released the grittier single “Bloodline,” a collaboration with country-rap phenomenon Jelly Roll, on May 23. The genre-blending track tackles generational trauma and addiction, aligning Warren with the same crossover audience that sent Jelly Roll’s “Need a Favor” to the top of multiple charts. Early Spotify data shows “Bloodline” entering the U.S. Viral 50 within 48 hours of release, signaling another potential smash. Cheaper Than Therapy Tour: new 2025 dates Building on demand, Warren announced an expanded North American leg of his Cheaper Than Therapy Tour on Instagram, adding second nights in Los Angeles, Chicago, and New York. Ticketmaster waitlists reportedly topped 120,000 names within a day, underscoring his rapid shift from influencer meet-and-greets to legitimate arena headliner. Why algorithms love Alex Warren right now • High-intent search queries for “Alex Warren AMAs performance time” and “Alex Warren Jelly Roll song” have spiked 450 % week-over-week. • YouTube’s latest live rehearsal clip hit the platform’s Trending tab in under two hours, boosted by average watch time exceeding 6 minutes. • Spotify’s Pop Rising playlist placement pushed daily listeners past the 15 million mark for the first time. What to watch next Expect “Ordinary” to surge again on both Shazam and iTunes immediately following the AMA broadcast, a pattern seen when Warren performed the song on The Tonight Show in March. With “Bloodline” targeting country, pop, and rock playlists simultaneously, chart watchers predict Warren could land two singles in the Hot 100’s Top 20—an achievement no independent-label artist has managed since 2019. Bottom line Alex Warren’s transition from viral video star to streaming powerhouse hits a new peak at the 2025 American Music Awards. Between a record-breaking tour, a high-profile Jelly Roll duet, and massive social engagement, the California native is positioned not just as an internet personality but as pop’s next multi-format fixture. Stay tuned as “Ordinary” and “Bloodline” battle for summer-song supremacy—and as millions of curious viewers search his name to see what all the noise is about.