Alex Cooper Breaks the Internet: ‘Call Her Daddy’ Host Drops Surprise Project Fans Can’t Ignore

Podcasting powerhouse Alex Cooper is doubling down on her multimedia empire this fall, announcing a trio of headline-grabbing projects that take “Call Her Daddy” far beyond the studio mic. First up is the Unwell Vegas Weekend, a three-night takeover of the Resorts World Theatre in Las Vegas on November 14-16, where Cooper will host live interviews, comedy sets and exclusive merch drops for 5,000 fans a night. Early ticket demand sent resale prices soaring within hours of release, signaling that the self-styled “Daddy Gang” is eager for an in-person experience after years of parasocial bonding online. The Vegas blow-out is only one spoke in a rapidly expanding wheel. Hulu has green-lit a four-part docuseries, “Call Her Alex,” which follows Cooper from her dorm-room vlogging days through a reported $60 million net worth and her record-setting $125 million distribution deal for the Unwell Network of five podcasts. Producers promise never-before-seen audio diaries, sit-downs with fiancé-turned-husband Matt Kaplan and footage of Cooper negotiating brand partnerships that now span SiriusXM, Spotify and major fashion houses. Speaking of fashion, Cooper graces the September issue of Vogue in a leather trench and vintage Vivienne Westwood corset, proclaiming herself “a marketer through and through” while teasing an upcoming sexual-wellness product line aimed at Gen Z women. Industry analysts note that Cooper’s audience skews 18-34 and is 78 percent female, a demographic advertisers pay a premium to reach; expect the new line to roll out via TikTok seeding and live shoppable streams tied to the Vegas residency. Yet the meteoric rise hasn’t been without drama. TikTok sleuths spotted a brewing rift between Cooper and former protégé Alix Earle after Cooper scrubbed promotional clips for Earle’s “Hot Mess” podcast from Unwell’s Instagram grid. While neither side has confirmed a full break, sources close to both camps say contract negotiations over IP ownership stalled, fueling rumors that Earle may seek an independent distributor. The feud has only amplified social chatter, pushing the Cooper-Earle saga onto the “For You” pages of millions and handing both creators a fresh wave of algorithmic attention. Behind the headlines, Cooper continues to safeguard her flagship show. In a recent PEOPLE interview, she revealed contingency plans to keep “Call Her Daddy” on air even if she starts a family, citing inspiration from media moguls like Kris Jenner who “never missed a beat” while parenting. That foresight may prove crucial as she eyes expansion into scripted TV, hinting that a raunchy workplace comedy loosely based on her early Barstool days is in pitch meetings with three streaming platforms. Why it matters: Cooper’s multiplatform blitz—live stage, docuseries, consumer products and potentially scripted TV—illustrates the playbook for turning social capital into a full-scale entertainment brand. By owning her IP, courting controversy and meeting fans IRL, she’s writing the next chapter of influencer-led media, and every click, stream or ticket sold this quarter will determine how big the Cooper universe can get before year-end.