3quency Explained: Why the Surging Trend Is Captivating Millions Right Now

The all-female trio 3Quency has officially transformed its TV talent-show victory into a breakout moment in pop music, cementing their status as 2025’s buzziest new group. Just days after winning Netflix’s inaugural season of “Building the Band,” the Houston-based singers released their first live EP on Spotify—featuring crowd favorites “Have You Ever” and “Bad Guy”—and racked up more than 2 million streams in 48 hours. A rapid post-show rollout is part of 3Quency’s larger strategy to keep the momentum going. In a round of press interviews, members Jasmine López, Wennely Momperousse, and Kyla McCray confirmed they are already writing original material for a debut studio album, aiming for a late-2025 release through a yet-to-be-announced label partner. Industry insiders say several major labels have entered bidding wars for the group’s signature, attracted by their tight harmonies and built-in fan base from the hit series. Streaming platforms have taken notice as well. Netflix reports that the “Building the Band” finale, which crowned 3Quency the $500,000 champions on July 23, delivered the show’s highest viewership of the season, propelling it into the service’s global Top 10 list for two consecutive days. Social-media engagement has mirrored that spike: the hashtag #3QuencyWin amassed over 120 million views on TikTok within 24 hours, according to analytics firm Tubular Labs. Live performance plans are already on the calendar. 3Quency will headline three major U.S. summer festivals—Lollapalooza, Afro Nation Detroit, and Made in America—before launching a 15-city club tour in September. Promoters expect multiple sell-outs, citing the group’s polished stagecraft showcased weekly on the competition series. Meanwhile, merchandising giant Hot Topic has inked a limited-edition apparel deal, slated to hit stores next month. Critics credit 3Quency’s crossover appeal to their genre-blending approach: bright R&B hooks layered over pop-friendly production, punctuated by gospel-style harmonies that reflect their roots in Houston church choirs. Music writer Briana Taylor of Vulture notes that “3Quency brings the charisma of Destiny’s Child with the vocal finesse of H.E.R.”—a potent mix in an era dominated by algorithm-driven music discovery. The road ahead will test how quickly the trio can convert reality-TV buzz into lasting artistry, but early indicators are promising. With a viral fan base, a sprinting release schedule, and heavyweight industry interest, 3Quency is positioned to become 2025’s breakout girl group—and perhaps the first reality-show act of the streaming age to achieve sustained chart success.